Senior Growth Manager, Acquisition

About Felix:

Felix is Canadas first end-to-end platform providing on-demand treatment for everyday health. Felix provides online treatment prescription delivery and ongoing care across a growing range of categories such as mental health sexual health and daily health.

In just 5 years we have expanded to treat over 17 common healthcare categories enhanced our diagnosis solutions with integrated lab testing and expanded our pharmacy network to ship to almost every province in Canada.

Over this time Felix has delivered 24 quarters of consecutive growth in both revenue and profit making it one of Canadas fastest growing tech companies. But more importantly over 1 million Canadians trust Felix Health for their everyday healthcare needs.

We see a tremendous opportunity to further accelerate growth - and more importantly - we have big ambitions to build a truly iconic Canadian brand. Were looking for the right creative-minded growth marketer to help us achieve this goal

About the Role

Reporting to the Director of Growth the Senior Growth Manager will play a pivotal role in scaling Felixs digital acquisition efforts through performance-driven creative on-platform media buying and landing page optimization.

This is a high-impact role focused on customer acquisition creative development at scale and optimizing our growth levers across paid channels.

The ideal candidate has a strong analytical mindset deep experience in performance marketing and a keen eye for creative strategy and execution. They are highly data-driven and comfortable working cross-functionally with creative teams product teams and external partners to maximize efficiency and drive customer growth.

You Will:

• Work closely with the Creative team to brief test and iterate on ad creatives messaging and formats that convert.

• Own performance marketing strategy across channels like Meta Google YouTube TikTok Reddit and emerging platforms. Manage budget allocation and CAC targets.

• Partner with lifecycle marketing and product teams to optimize onboarding retention and LTV through email SMS and in-product interventions.

• Design and run experiments to improve conversion rates across our landing pages and web funnels leveraging tools like HotJar GA4 and WebFlow Optimize.

• Analyze user acquisition and retention cohorts to surface insights and inform growth roadmaps.

• Collaborate with analytics and finance to forecast performance track KPIs and report on marketing ROI.

• Keep a pulse on industry trends and identify new channels tools or tactics that give us a competitive edge.

You Are:

• A data-driven marketer with a strong ability to analyze and optimize performance campaigns.

• A creative strategist at heart who understands how to develop compelling ads that drive conversions unearthing new insights and hypothesis form both our consumers and external industry trends

• Someone with experience optimizing landing page performance and improving user experience.

• A collaborative team player who thrives in a fast-paced execution-focused environment.

• A growth-focused leader who proactively identifies opportunities and executes with excellence.

You Have:

• Minimum of 7 years of experience in growth marketing performance marketing or a related role.

• Deep experience in digital advertising (Meta Google Ads YouTube etc.) and a track record of managing high-performance campaigns.

• Hands-on experience with CRO tools and A/B testing methodologies to improve conversion rates.

• Experience in affiliate marketing or partner-driven acquisition programs.

• Strong analytical skills with experience working in Excel LightDash Segment and similar BI tools.

• Experience working in a Direct-to-Consumer (DTC) online brand or startup environment is preferred.

• Experience working in a fast-paced growth-focused company.

Nice to Haves:

• Experience in healthcare wellness or highly regulated industries.

• Hands-on experience with SQL or data visualization tools.

Pay and benefits

Benefits/additional compensation for this role include:

• Full medical dental and vision benefits

• Maternity/paternity policy

• 4 weeks vacation (3 weeks anytime 1 week during the holidays)

• Competitive compensation

• Stock option grant

• Remote first work from anywhere in Canada

• Incredible culture powered by a highly collaborative and high performing team

• Large impact at an early stage technology company

• Professional development opportunities working closely with founders and the senior leadership team

Location: Toronto Remote (Canada). We have an office in Toronto but are currently working remotely and open to candidates from anywhere in Canada.

Open vacancy: This posting is for an existing vacancy at the company

Our commitment to an inclusive team culture means embracing diversity and offering equitable access to opportunities and resources for people who might otherwise be excluded. During our recruitment process we provide accommodations at any stage. Candidates can communicate their accommodation needs to the hiring manager directly or by emailing

Required Experience:

Manager