Product Marketing Director
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
About the Team
Miros Product Marketing team shapes how the world thinks about adopts and gets value from Miro. We are responsible for crafting and packaging Miros product story and taking it to customers with impactful go to market approaches built in partnership across teams at Miro. Successful Product Marketers at Miro are curious customer centric creative problem solvers operate with end to end ownership of their domain and can seamlessly shift from storytelling to strategy to tactical marketing execution to drive outcomes.
About the Role
Were seeking an experienced Product Marketer to help lead the go-to-market strategy and execution of Miros solutions targeting Engineering Product and Design teams. This role requires an entrepreneurial mindset and the ability to scale a solutions marketing approach in partnership with senior leaders in Product Field sales and Marketing. The ideal candidate understands product development workflows and how to market to technical buyers such Engineering leaders. Youll have deep product marketing expertise and excel at cross-functional leadership.
What youll do
- Drive the go to market strategy positioning packaging and value proposition for Miros solutions targeting Engineering Product and Design teams.
- Synthesize customer feedback industry insights and market opportunities to guide solution roadmaps and hone positioning and messaging to ensure credibility with the engineering product and design community
- Develop compelling messaging enablement materials demos competitive insights thought leadership content and nurture customer success stories to fuel field engagement marketing campaigns and events
- Drive market research competitive analysis and buyer journey mapping to ensure we engage with the right personas to go from lead to pipeline
- Build relationships with customers analysts influencers and thought leaders in the community and customer base to help evangelize Miro
- Represent Miro at events and develop a unique point of view that positions Miro as a credible and visionary partner to product engineering and design teams worldwide
- Partner with PMMs Product leadership and Field leaders on GTM strategy solution packaging and value translation ensuring solutions translate into pipeline while field feedback is incorporated into product marketing strategy
What youll need
- Experience: 6 years in B2B product marketing (2 in senior roles); ideally with a background working as a Product Manager or Engineer or experience in marketing to these audiences and knowing them deeply. Multi-product enterprise PMM experience is also preferred
- Domain expertise:Strong understanding of product/software development lifecycles engineering processes and industry standards. Experience marketing to technical decision-makers.
- Skills: T-shaped marketing skills combining deep product marketing expertise (positioning messaging competitive intelligence) with broad understanding of demand generation sales enablement and customer lifecycle marketing
Whats in it for you
- Competitive equity package
- Health insurance for you and your family
- Corporate pension plan
- Lunch snacks and drinks provided in the office
- Wellbeing benefit and WFH equipment allowance
- Annual learning and development allowance to grow your skills and career
- Opportunity to work for a globally diverse team
Required Experience:
Director
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
About Company
Miro is the innovation workspace where teams manage projects, design products, and build the future together. Join 90M+ users from around the world.
