Digital Marketing Coordinator

Job Title

Job Description

Digital Marketing Coordinator - Consumer Electronics

The Digital Marketing & E-Commerce Coordinator drives superior customer value leading the local execution of the marketing campaigns across earned and paid channels in the market.

Your role:

• Develops a strategic framework for business and market teams to create comprehensive retail media plans designed to reach our sales targets thru different e-commerce & key strategical partners.

• Responsible for leading the e-Commerce Retail Media Strategy deploying activities and guaranteeing our brand presence and penetration within Marketplaces and key clients in Brazil and reach sales ambition plans.

• You will partner with Marketing Media Manager and e-Kam roles to drive business growth via strong digital e-marketing activities based on global roadmap and local market requirements.

• Coordinate Annual Commercial Moments Peak Moments & Monthly calendar across categories for each key strategic online customer.

• Be the single point of contact for the assigned markets on all digital e-commerce activations and align with stakeholders (e.g. Sales Marketing Media Manager).

• Work jointly with CRM and Media Manager to drive online growth and reinforce our brand position (paid & organic) and product performance.

• Accountable for E-Trade KPIs (example: ROAS Conversion Rate SO Targets...) reviewing performance of all digital activation and e-commerce channels against targets and reporting regularly leveraging market and business voice to contribute to the category clients strategy.

• Monitoring external trends and developments in the world of digital social and e-commerce and feed in ideas for innovation and continued best practice.

• Overseeing budget allocation and be responsible for ensuring campaigns are delivered within budgets agreed timeframes and quality standards.

Youre the right fit if:

• You have a BS or MS in Digital/Ecommerce or equivalent discipline (preferred) or marketing communications or business.

• You have 5 years of experience working in a digital/e-commerce organization or B2C worldwide companies or operation models experience (e.g. processes technologies best practices programs systems tooling) in complex organizations.

• You have previous experience in E-Trade within a market or experience in any marketplace company (highly preferred).

• You are fluent in English. Spanish is a plus.

How we work together
We believe that we are better together than apart. For our office-based teams this means working in-person at least 3 days per week in our office in Barueri. This role also is expected to work outside of the companys main facilities generally at the customers or agencies locations.

About Philips
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If youre interested in this role and have many but not all of the experiences needed we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.