Sr. Staff Marketing Data Scientist
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Job Location:
San Francisco, CA - USA
Monthly Salary:
$ 225000 - 305000
Posted on:
09-11-2025
Vacancies:
1 Vacancy
Job Summary
About Quizlet:
At Quizlet our mission is to help every learner achieve their outcomes in the most effective and delightful way. Our $1B learning platform serves tens of millions of students every month including two-thirds of U.S. high schoolers and half of U.S. college students powering over 2 billion learning interactions monthly.
We blend cognitive science with machine learning to personalize and enhance the learning experience for students professionals and lifelong learners alike. Were energized by the potential to power more learners through multiple approaches and various tools.
Lets Build the Future of Learning
Join us to design and deliver AI-powered learning tools that scale across the world and unlock human potential.
About the Team:
Our Data Science team at Quizlet partners with the Product Marketing and Finance teams to define the metrics that matter and to turn noisy signals into clear causal decisions. This role builds and operates the TOF measurement system that informs spend audiences creative and channel mix.
About the Role:
Youll design trusted incrementality and MMM measurement stitch multiparty data (ad platforms AppsFlyer/MMP web/app analytics internal events) and turn models into concrete budget and targeting decisions. You will not manage people; youll lead through technical depth and repeatable delivery.
Were happy to share that this is an onsite position in our San Francisco office. To help foster team collaboration we require that employees be in the office a minimum of three days per week: Monday Wednesday and Thursday and as needed by your manager or the company. We believe that this working environment facilitates increased work efficiency team partnership and supports growth as an employee and organization.
In this role you will:
- Own cross-channel incrementality: stand up and analyze geo/user holdouts heavy-ups synthetic controls CUPED/diff-in-diff and brand-lift; produce incremental qualified visits / sign-ups with uncertainty
- Build an always-on testing calendar and power analyses; automate ingestion and readouts
- Triangulate MMM experiments platform signals
- Operate or co-own an MMM (in-house or vendor) and calibrate to holdouts; define decision rules (MMM for budgeting experiments for validation platform MTA for ops)
- Produce response curves and marginal dollar recommendations by channel/geo/audience; model payback windows (30-day to multi-year LTV) and saturation guardrails
- Wrangle multiparty data (imperfect by default)
- Join ad platform exports/APIs (Meta Google YouTube TikTok Snap DV360/TTD affiliate/influencer) MMP data (AppsFlyer/Adjust/Branch) GA4/GTM and internal product/financial events
- Handle ID fragmentation SKAN/ATT cookie loss missingness and deduplication; document assumptions and data quality SLAs
- Ship decision-driving reporting: build exec-ready views (e.g. brand search share of voice qualified-visit rate creative learning) tied to sign-ups retention and LTV
- Run source-health monitoring with forward projections and risk flags
- Evaluate and manage MMM vendors GTM/analytics implementers survey/brand trackers CDPs and clean-room partners; write SOWs define success metrics and QA their models/tags
- Make buy-vs-build recommendations and own integrations end-to-end
What you bring to the table:
- 710 years in marketing analytics/data science (consumer or subscription businesses) with recent hands-on TOF growth work
- Youve designed powered run and interpreted geo holdouts heavy-ups synthetic control; you know pitfalls (seasonality contamination spillovers) and how to validate assumptions
- Built or owned an MMM (or ran a vendor) including spec/priors/regularization calibration to experiments and turning results into allocation decisions
- MMPs: AppsFlyer (preferred) Adjust or Branch (SDK events postbacks SRNs SKAN schemas)
- Ad platforms & APIs: Meta/Google/TikTok/Snap/YouTube/DV360/TTD; influencer/affiliate platformsWeb/App analytics & tagging:GA4 GTM (incl. server-side) consent/attribution config; event/identity standards across web/app.
- Data engineering literacy: SQL (advanced) Python or R (pandas/NumPy; PyMC/Stan a plus) BigQuery/Snowflake/Redshift dbt; basic orchestration (Airflow/Dagster) and CI hygiene
- Experimentation rigor in power/sizing CUPED pre-trend checks non-compliance handling synthesis across tests; can teach others
- Communication with crisp narratives that move spend and targeting decisions; comfortable presenting to Directors/VPs
- Vendor leadership with selection SOWs success criteria and hold-vendors-accountable modeling/tagging reviews
Multiparty data fluency in the following:
Bonus points if you have:
- Clean rooms (ADS Data Hub Amazon Marketing Cloud) media mix for CTV/offline
- Brand tracking linked to search and site traffic; creative-analytics pipelines and taxonomies
- International growth and seasonal categories (education a plus)
Compensation Benefits & Perks:
- Quizlet is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Salary transparency helps to mitigate unfair hiring practices when it comes to discrimination and pay gaps. Total compensation for this role is market competitive including a starting base salary of $225000 - $305000 depending on location and experience as well as company stock options
- Collaborate with your manager and team to create a healthy work-life balance
- 20 vacation days that we expect you to take!
- Competitive health dental and vision insurance (100% employee and 75% dependent PPO Dental VSP Choice)
- Employer-sponsored 401k plan with company match
- Access to LinkedIn Learning and other resources to support professional growth
- Paid Family Leave FSA HSA Commuter benefits and Wellness benefits
- 40 hours of annual paid time off to participate in volunteer programs of choice
Why Join Quizlet
Massive reach: 60M users 1B interactions per week
Cutting-edge tech: Generative AI adaptive learning cognitive science
Strong momentum: Top-tier investors sustainable business real traction
Mission-first: Work that makes a difference in peoples lives
Inclusive culture: Committed to equity diversity and belonging
We strive to make everyone feel comfortable and welcome!
We work to create a holistic interview process where both Quizlet and candidates have an opportunity to view what it would be like to work together in exploring a mutually beneficial partnership.
We provide a transparent setting that gives a comprehensive view of who we are!
In Closing:
At Quizlet were excited about passionate people joining our teameven if you dont check every box on the requirements list. We value unique perspectives and believe everyone has something meaningful to contribute. Our culture is all about taking initiative learning through challenges and striving for high-quality work while staying curious and open to new ideas. We believe in honest respectful communication thoughtful collaboration and creating a supportive space where everyone can grow and succeed together.
Quizlets success as an online learning community depends on a strong commitment to diversity equity and inclusion.
As an equal opportunity employer and a tech company committed to societal change we welcome applicants from all backgrounds. Women people of color members of the LGBTQ community individuals with disabilities and veterans are strongly encouraged to apply. Come join us!
To All Recruiters and Placement Agencies:
At this time Quizlet does not accept unsolicited agency resumes and/or profiles.
Please do not forward unsolicited agency resumes to our website or to any Quizlet employee. Quizlet will not pay fees to any third-party agency or firm nor will it be responsible for any agency fees associated with unsolicited resumes. All unsolicited resumes received will be considered the property of Quizlet.
#LI-FT
We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.
Required Experience:
Staff IC
Key Skills
- Laboratory Experience
- Bioinformatics
- Biochemistry
- Utility Locating
- Assays
- Research Experience
- Next Generation Sequencing
- Sensors
- Signal Processing
- Matlab
- Research & Development
- Molecular Biology
About Company
Quizlet makes simple learning tools that let you study anything. Start learning today with flashcards, games and learning tools — all for free.
