Responsibilities Content Management for Measurement for Marketers (MFM) and Cross-Media Measurement (CMM):
Create and edit content around the Measurement for Marketers practice including blog posts Q&A interviews with measurement executives as well as other original content and articles.
Produce all documents and promotional materials for the Measurement for Marketers practice and the Cross-Media Measurement initiative including Board materials industry presentation decks white papers fact sheets FAQs one-pagers measurement blogs social thumbnails and other content as needed.
Capture complex technical elements in a clear and concise manner to be communicated toboth internal and external stakeholders.
Manage the production and maintenance of MFM and CMM content:
Create and maintain a production timeline based on the MFM and CMM business plans.
Coordinate with MFM and CMM teams to ensure timely creation of input to create material review/edit content and support final delivery.
Collaborate with internal and external stakeholders to ensure a steady flow of content creation.
Attend relevant ANA events to capture measurement insights (some travel required).
Other projects as required.
Serve as liaison to the ANAs marketing team on promotion for all products and services.
Event Management - Measurement for Marketers (MFM):
Support the planning and execution of all events products and services within the Measurement for Marketers portfolio:
Multi-day National Industry Conference
Member-Only One-Day Conferences
Committee Meetings
Webinars for MFM and Measurement Partners
Provide event programming support including the curation of speakers collection of speaker titles/abstracts schedule management and coordination with ANA conference team.
Provide logistical support as needed including venue management catering badges audio visual requirements etc.
Manage and execute the practice webinar series liaising with webinar teaching experts inclusive of scheduling and managing Adobe Rooms process; with stakeholders explore repurposing of webinars for distribution to broader ANA membership.
Manage relationships with Measurement Partners working closely with the ANAs sponsorship team to ensure fulfillment of deliverables.
Support Measurement and Accountability committee (quarterly meetings)
Liaise with the Committee co-chairs
Execute a portfolio of special projects guided by the committee (e.g. support in creation and distribution of deliverables reports)
Qualifications
Relevant bachelors degree from an accredited institution plus a minimum of 3-5 years of agency client-side marketing media or other relevant prior work experience
Experience at a digital agency analytics agency data provider and/or measurement organization would be an added plus
Working knowledge (or willingness to learn about) topical areas e.g. measurement media digital and data-driven marketing
Ability to travel within the U.S. (light travel activity)
Attributes/Skills Required
Strong verbal and written communication skills
Demonstrates intellectual curiosity
Detail oriented and ability to juggle multiple priorities
Strong sense of personal ownership of responsibilities in a results-oriented environment
Project management experience
Understanding of media and marketing industry
Salary and Total Rewards Package: Starting pay range:$90000 to $100000 based on relevant experience and qualifications.
Comprehensivehealth and wellness benefits 401k with company match hybrid workweek flexible scheduling generous paid time off program casual dress code incentives and rewards.
About the ANATheANAs (Association of National Advertisers) mission is to drive growth for marketing professionals brands and businesses the industry and humanity. Founded in 1910 the ANA provides leadership that advances marketing excellence and shapes the future of the industry. Our membership incl...
Responsibilities Content Management for Measurement for Marketers (MFM) and Cross-Media Measurement (CMM):
Create and edit content around the Measurement for Marketers practice including blog posts Q&A interviews with measurement executives as well as other original content and articles.
Produce all documents and promotional materials for the Measurement for Marketers practice and the Cross-Media Measurement initiative including Board materials industry presentation decks white papers fact sheets FAQs one-pagers measurement blogs social thumbnails and other content as needed.
Capture complex technical elements in a clear and concise manner to be communicated toboth internal and external stakeholders.
Manage the production and maintenance of MFM and CMM content:
Create and maintain a production timeline based on the MFM and CMM business plans.
Coordinate with MFM and CMM teams to ensure timely creation of input to create material review/edit content and support final delivery.
Collaborate with internal and external stakeholders to ensure a steady flow of content creation.
Attend relevant ANA events to capture measurement insights (some travel required).
Other projects as required.
Serve as liaison to the ANAs marketing team on promotion for all products and services.
Event Management - Measurement for Marketers (MFM):
Support the planning and execution of all events products and services within the Measurement for Marketers portfolio:
Multi-day National Industry Conference
Member-Only One-Day Conferences
Committee Meetings
Webinars for MFM and Measurement Partners
Provide event programming support including the curation of speakers collection of speaker titles/abstracts schedule management and coordination with ANA conference team.
Provide logistical support as needed including venue management catering badges audio visual requirements etc.
Manage and execute the practice webinar series liaising with webinar teaching experts inclusive of scheduling and managing Adobe Rooms process; with stakeholders explore repurposing of webinars for distribution to broader ANA membership.
Manage relationships with Measurement Partners working closely with the ANAs sponsorship team to ensure fulfillment of deliverables.
Support Measurement and Accountability committee (quarterly meetings)
Liaise with the Committee co-chairs
Execute a portfolio of special projects guided by the committee (e.g. support in creation and distribution of deliverables reports)
Qualifications
Relevant bachelors degree from an accredited institution plus a minimum of 3-5 years of agency client-side marketing media or other relevant prior work experience
Experience at a digital agency analytics agency data provider and/or measurement organization would be an added plus
Working knowledge (or willingness to learn about) topical areas e.g. measurement media digital and data-driven marketing
Ability to travel within the U.S. (light travel activity)
Attributes/Skills Required
Strong verbal and written communication skills
Demonstrates intellectual curiosity
Detail oriented and ability to juggle multiple priorities
Strong sense of personal ownership of responsibilities in a results-oriented environment
Project management experience
Understanding of media and marketing industry
Salary and Total Rewards Package: Starting pay range:$90000 to $100000 based on relevant experience and qualifications.
Comprehensivehealth and wellness benefits 401k with company match hybrid workweek flexible scheduling generous paid time off program casual dress code incentives and rewards.