Principal, Display Ads Biz Marketing

Taipei City - Taiwan

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Company Introduction

Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door.

Our services in Taiwan include Rocket Delivery which offers next-day delivery for a wide selection of items at affordable prices Rocket Overseas which offers free international delivery on millions of best-selling products from Korea the U.S. and beyond.

We are looking for talents to help us lead Coupangs expansion in Taiwan. This is an exceptional opportunity to become a part of Coupangs growth in Taiwan and create a world where our customers wonder How did I ever live without Coupang

Role Overview

We are looking for candidates have solid demonstrable experience with performance marketing display marketing and user engagement. You will collaborate with senior leaders on a daily basis to express new ideas and suggest solutions develop critical people strategies and enhance our company culture.

What will you do

Responsible for budget management & steering of your channels
Develop channel strategy and testing roadmap by collaborating with our publishers and key partners
Own the relationship with our Meta Client partner team
Own campaign strategy by optimizing towards different goals (Prospecting Retargeting & Acquisition)
Drive efficiency and deliver on performance targets to deliver on GMV ROAS & Acquisitions targets
Your main focus will be managing ads on Meta & other social platforms
Troubleshoot and resolve all ads-related issues for your channels
Implement reporting and dashboards that will help you take the right decisions
Set-up the right tests to measure incrementality of the actions implemented to ensure max efficiency
Setting up the audience management infrastructure to target the right audience on the right platform

Basic Qualifications

Minimum 5 years of experience working in performance marketing
Paid Social Display or Programmatic experience is a must
Strong understanding of incrementality measurement (Geo-lift Lift studies) is a must
Experience in working in a fast-growing environment
Independent fast paced knowledgeable in online marketing for customer engagement
Strong analytical skills with ability to extract the right insight and information

Preferred Qualifications

Ability to prioritize work in a complex fast-paced environment.
Tech company or eCommerce background
Fluency in English
Ability to work with ambiguous problems

Recruitment Process and Others

Recruitment Process

Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview Offer
The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.

Details to Consider

This job posting may be closed prior to the stated end date for application if all openings are filled.
Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
Those eligible for employment protection (recipients of veterans benefits the disabled etc.) may receive preferential treatment for employment in accordance with applicable laws.

Privacy Notice

Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below:

Company IntroductionCoupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door.Our services in Taiwan include Rocket Delivery which offers next-day delivery for a wide selection of ...