Director of Marketing and Communications
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Job Location:
New York City, NY - USA
Yearly Salary:
$ 95000 - 115000
Posted on:
10 days ago
Vacancies:
1 Vacancy
Job Summary
Director of Marketing and Communications for Childrens Programs
Overview
The Director of Marketing and Communications for Childrens Programs supports internal and external communications as well as recruitment / admissions marketing work for the Bank Street School for Children After School Family Center and Summer Camp.
Salary range: $95000 -$115000 annually
Core Functions and Responsibilities:
- Strategic Oversight & Collaboration
- Oversee and support internal communications for the Deans Office Collaborate closely with the central Communications Team to support marketing and recruitment needs for the School for Children Family Center and Summer Camp
- Work with the central Development teams on special events and event marketing
- Work with the central IT team to utilize existing systems and develop solutions for any emerging needs that can enhance marketing and communications at the School
- Digital & Web Management
- Manage and maintain the SFC and Family Center websites and virtual tours
- Manage the parent portal in Blackbaud including Newsfeed and Resource Board content
- Manage social media for the School for Children
- Email & CRM Strategy
- Coordinate with IT and manage and implement automatic email workflows and individual variations in HubSpot and Blackbaud CRMs
- Advertising & Campaigns
- Manage relationships with third-party marketing agencies keeping projects accountable on schedule on brand and on budget
- Using data to inform improvements to marketing/recruitment strategy for each admissions cycle
- Manage the School for Childrens social media account
- Creative & Content Development
- Manage promotional materials across print digital video and event-related needs
- Develop creative guidelines and maintain Bank Street style and editorial standards
- Design graphics event posters digital newsletters and presentation materials
- Photograph programs for marketing materials
- Coordinate with videographer to develop marketing videos for digital campaigns including Teachers Changemakers Bank Street College and Early Childhood
- Edit communications from the Deans Office to ensure clarity and consistency
- Work with the School for Children community to design and run the Spirit Store
- Messaging & Brand Voice
- Develop and manage messaging for the School for Children Family Center After School and Summer Camp
- Capture the processes of discovery and design to ensure strategies remain authentic
Qualifications
- Bachelors degree
- 5 years of experience in marketing including management responsibilities
- Experience with web design and website maintenance
- Experience in sales marketing in an educational setting
- Experience with New York independent schools
- Experience with WordPress HubSpot and Blackbaud
- Knowledge of social networks online advertising and promotions
- Self-starter with the ability to work independently
- Strong creative sense
Skills
- Web-based advertising and promotion
- Photography Photoshop and video editing
- Strong analytical and research abilities
- Writing and editing
- Time management and organization
- Exceptional interpersonal and communication skills
- Strong public speaking and presentation abilities
- Ability to coordinate across multiple online systems and platforms with ease
Required Experience:
Director
Key Skills
- Crisis Management
- Marketing
- Public Relations
- Fundraising
- Media Relations
- Constant Contact
- Strategic Planning
- Social Media Management
- Team Management
- Public Speaking
- Wordpress
- Writing Skills
About Company
Bank Street is a leader in education, a pioneer in improving the quality of classroom practice, and a national advocate for children and their families. Since its beginnings in 1916, Bank Street has been at the forefront of understanding how children learn and grow. From early childho ... View more
