Manager, Paid Search

Founded in 2013 Home Chef is the leading meal solutions company with both a retail and online presence. Available online at in retail at more than 2100 Kroger grocery stores Home Chef is committed to inspiring and enabling more people to cook simple delicious meals no matter how busy they are.

In 2023 Home Chef introduced a new brand Tempo! Tempo features a rotating selection of ready-to-heat meals delivered directly to your door. These meals are better-for-you versions of familiar favorites designed to save you time and reduce stress while maintaining a healthy lifestyle. Our Tempo menu includes options that are protein-packed fiber-rich calorie and carb conscious keto-friendly and dietitian-approved.

Similar to our recipes we recognize that variety is the spice of life and therefore our employees also bring their uniqueness and color to our fantastic team. Were eager to work with humble team players and pragmatic next-level thinkers to innovate on Home Chefs offerings.

The Manager Paid Search is a key member of Home Chefs Growth Marketing team responsible for leading the strategy execution and continuous optimization of Paid Search campaigns primarily across Google and Microsoft Ads. This role will own the performance of a major acquisition channel driving new customer growth and efficiency through data-driven optimization A/B testing and strategic expansion.

The ideal candidate will balance strategic leadership with hands-on campaign management setting channel direction while personally managing campaigns testing frameworks and budget pacing. This individual will collaborate closely with internal analytics brand strategy and cross functional teams as well as external partners to ensure Paid Search performance aligns with Home Chefs broader acquisition goals.

Detailed Responsibilities

Channel Leadership & Strategy

• Own Paid Search channel performance driving growth and efficiency against acquisition and LTV goals.
• Develop quarterly and annual Paid Search business reviews strategies & roadmaps
• Establish a test-and-learn framework focused on measurement new ad products and bidding innovation.
• Identify and implement opportunities for automation AI-driven optimization and scaling.
• Ensure Paid Search meets or exceeds forecasted contribution to marketing acquisition targets.
• Ensure a seamless & customized customer acquisition experience from advertisement to landing page through conversion rate optimization tests (CRO)
• Design experimentation into new search platforms beyond the major engines (LLMs TikTok Search etc)

Campaign Management & Optimization

• Manage day-to-day campaign execution including keyword research bid strategies audience segmentation structural campaign and ad group updates and creative optimization.
• Leverage platforms such as Google Ads & Microsoft Ads for campaign management.
• Use data to drive continuous optimization and achieve performance targets.
• Maintain accurate pacing budget alignment and spend tracking.
• Partner with analytics to ensure proper tagging attribution and conversion tracking.
• Act as a quality assurance check for all paid search account management deliverables.

Analytics Reporting & Insights

• Analyze campaign data to uncover insights identify trends and make actionable recommendations.
• Build and deliver weekly performance reports to leadership highlighting impact learnings and next steps.
• Collaborate with leadership on forecasting scenario modeling and incrementality testing.
• Comfortability reporting on success metrics through the lens of multiple attribution methods (last click incrementality and MMM).

Cross-Functional Collaboration & Innovation

• Partner with creative teams to develop ad copy and assets that drive engagement and conversion.
• Collaborate with lifecycle and brand teams to ensure consistent messaging across customer touchpoints.
• Stay informed on Paid Search best practices platform updates and emerging tools.
• Contribute to a culture of testing learning and innovation across the Growth Marketing organization.

Qualifications
The requirements listed below are representative of the knowledge skill and ability needed for this role. Reasonable accommodations may be made to enable individuals with disabilities.

• 5 years of digital marketing experience with at least 3 years focused on Paid Search.
• Proven success managing large-scale Paid Search campaigns in Google Ads and Microsoft Ads.
• Strong analytical skills with proficiency in Excel/Sheets and experience using analytics platforms such as Google Analytics Looker Tableau or other BI tools.
• Deep understanding of tracking tagging and attribution fundamentals.
• Excellent communication and project management skills with strong attention to detail.
• Self-starter comfortable operating in a fast-paced test-and-learn environment.

Preferred:

• Experience in direct-to-consumer subscription or e-commerce businesses.
• Familiarity with AI-powered campaign management and performance-max strategies.
• Google Ads Search Certification or equivalent platform credentials.
• Hands-on experience with bid management and automation tools (e.g. SA360 Skai or Marin).
• Experience with web-measurement and A/B testing tools (i.e. Optimizely Adobe Analytics etc.)
• Experience with Paid Social Digital Display and Programmatic media a plus.
• Experience managing an SEM budget $5M annually

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