Digital Demand Data Products Senior Lead

London - UK

Monthly Salary: Not Disclosed

Posted on: 08-11-2025

Vacancies: 1 Vacancy

Job Summary

Job Description:

Data Product Strategy & Ownership

Define and own theData Strategy roadmap and initiatives that enable Digital Demand Transformation (e.g. Data Spine taxonomy content/data governance reporting frameworks).
Translate transformation needs intoclear data product requirementsacross omni-channel strategy development consumer journey mapping Paid Earned Shared and Owned (PESO) Media and Content CRM commerce and performance measurement.
Ensure the data strategy supports bothfoundational enablementandadvanced practiceslike personalisation and near-time attribution.

Governance & Taxonomy

Lead the development and rollout ofdata taxonomy standards and governance modelsto ensure consistency and interoperability across platforms.
Establish processes to maintaindata quality accuracy compliance and integrityacross global and regional teams.
Partner with Legal Compliance and IT to ensure responsible data use and alignment with privacy regulations.

Activation & Enablement

Collaborate with regional marketing and sales teams toembed data products into ways of working ensuring they can be activated to drive PESO performance commerce growth and consumer engagement
Partner with capability leads (Content Channel CRM Consumer Care) to ensure data is powering optimisation and decision-making.
Ensure data products are scalable user-friendly and meet the needs of both business and technical stakeholders.

Stakeholder Engagement & Delivery

Act as thebridge between business and technology working closely with Digital Technologies Finance and external partners ( tech providers) to deliver fit-for-purpose data solutions.
Prioritise requests manage trade-offs and communicate product roadmaps and progress transparently to stakeholders.
Drivebenefits realisationby linking data initiatives to measurable outcomes (e.g. campaign effectiveness consumer journey optimisation ROI).

Continuous Improvement

Monitor usage and adoption of data products incorporating feedback into the roadmap for continuous improvement.
Stay ahead of emerging data technologies tools and practices to ensure Mars Digital Demand data capabilities remain industry-leading.

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Required Experience:

Senior IC

Job Description:Data Product Strategy & OwnershipDefine and own theData Strategy roadmap and initiatives that enable Digital Demand Transformation (e.g. Data Spine taxonomy content/data governance reporting frameworks).Translate transformation needs intoclear data product requirementsacross omni-cha...