Content Marketing Specialist, B2B
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Job Location:
Menlo Park, CA - USA
Monthly Salary:
$ 85000 - 95000
Posted on:
08-11-2025
Vacancies:
1 Vacancy
Job Summary
About Hello Heart:
Hello Heart is on a mission to change the way people care for their hearts. The company provides the first app and connected heart monitor to help people track and manage their heart health. With Hello Heart users take steps to control their risk of heart attacks and stroke the leading cause of death in the United States. Peer-reviewed studies have shown that high-risk users of Hello Heart have seen meaningful drops in blood pressure cholesterol and even weight. Recognized as the digital leader in preventive heart health Hello Heart is trusted by more than 130 leading Fortune 500 and government employers national health plans and labor organizations. Founded in 2013 Hello Heart has raised more than $138 million from top venture firms and is a best-in-class solution on the American Heart Associations Innovators Network and CVS Health Point Solutions Management platform. Visit for more information.
About the Role
As Content Marketing Specialist B2B youll craft compelling insight-driven content that drives engagement and conversion across the buyer journey. You will play a key role in shaping how Hello Heart connects with healthcare decision-makers helping generate demand and build awareness within the digital health space.
Reporting into our Director of Demand Generation youll collaborate with teams across Enterprise Marketing Sales and Design to develop content that supports lead generation goals and reflects our brands approachable data-driven voice. If youre a strong storyteller who thrives at the intersection of creativity and performance this role is for you.
Responsibilities
- Develop and manage high-performing B2B content including blogs case studies landing pages reports and email campaigns.
- Create segmented content for key audiences such as Medicare Advantage plans public and private sector employers and labor unions.
- Partner with Sales and BDR teams to craft lead-converting email campaigns across awareness consideration and conversion stages.
- Collaborate with Events Marketing to promote meetings webinars and conferences through targeted campaigns that drive ROI.
- Write and optimize digital ad copy for LinkedIn display and other paid channels; collaborate with Design on creative execution.
- Ensure all content aligns with Hello Hearts brand voice tone and messaging across all channels.
- Use data and performance metrics to measure impact and inform future content strategy.
Qualifications
- 4 years of content marketing experience with proven success in B2B healthcare or digital health marketing.
- Demonstrated experience writing high-performing lead-generating email and digital campaigns.
- Strong storytelling and editing skills; able to simplify complex topics for busy decision-makers.
- Experience using marketing automation platforms such as HubSpot Marketo or Pardot.
- Analytical mindset with a focus on optimizing performance and conversion metrics.
- Excellent collaboration and project management skills.
- Self-starter with curiosity empathy and a drive to grow in a fast-paced environment.
The U.S. base salary range for this full-time position is $85000.00 to $95000.00. Salary ranges are determined by role and level. Compensation is determined by additional factors including job-related skills experience and relevant education or training. Please note that the compensation details listed in U.S. role postings reflect the salary only and do not include equity or benefits.
Hello Heart has a positive diverse and supportive culture - we look for people who are collaborative creative and courageous. Oh and if you want to see some recent evidence of the fun things we do at Hello Heart check out our Instagram page.
Required Experience:
IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
Hello Heart’s digital coaching app helps people manage heart health, and drives high employee engagement while potentially reducing medical claims costs.
