Marketing Specialist

About Specialty Program Group (SPG):

Specialty Program Group (SPG) is one of North Americas fastest-growing specialty insurance holding companies managing a $600M portfolio of brands across niche industries. Our marketing team operates as an in-house agency and center of excellence supporting more than 30 specialty insurance businesses with brand strategy digital marketing communications and growth initiatives.

About the Role:

Were seeking a Marketing Specialist to play a key role in driving marketing excellence across SPGs portfolio. This position blends strategic thinking with hands-on execution ideal for someone who can manage multiple brands balance creative storytelling with data-driven decision making and collaborate across divisions partners and leadership teams. The Marketing Specialist will work closely with the Senior Manager of Marketing & Communications to execute multi-brand campaigns manage cross-divisional projects and ensure alignment between SPG corporate initiatives and individual portfolio brands. This role requires a strong executor someone comfortable coordinating many moving parts supporting internal launches and maintaining consistency across dozens of brands and communication channels.

Hybrid Work and Office Location: This is a hybrid role that will report to our Chicago office at 150 N Riverside Plaza Chicago IL.

Key Responsibilities:

Strategic & Campaign Management

• Develop and manage integrated marketing campaigns (digital social email content and paid media) to support both SPG corporate and division-level goals.

• Partner with SPG divisions and marketing leads to translate business objectives into actionable marketing plans.

• Oversee campaign performance analytics and ROI identifying optimization opportunities and scaling successful tactics.

• Serve as the main point of coordination for multi-brand marketing projects tracking tasks approvals and deliverables across design PR and digital teams.

Brand & Digital Leadership

• Maintain and elevate SPGs brand identity across 30 portfolio brands.

• Manage website updates digital campaigns and SEO/SEM performance in partnership with internal and external resources.

• Support rollout of SPGs new brand architecture divisional launches and website migrations.

Content & Communications

• Collaborate with designers writers and SMEs to produce high-impact content including thought leadership case studies video scripts and digital collateral.

• Coordinate PR and internal/external communications to strengthen brand visibility and alignment.

• Draft and edit internal/external marketing content such as newsletters launch emails and one-pagers.

• Support webinar and event marketing handling registration pages post-event follow-up emails and reporting.

Analytics & Reporting

• Own campaign dashboards and performance reports using analytics tools (Google Analytics HubSpot etc.).

• Present results and insights to leadership recommending adjustments to improve engagement and conversion.

Collaboration & Operations

• Work cross-functionally with Product Marketing SEO Paid Media and Creative teams within the SPG Marketing Center of Excellence.

• Manage project timelines budgets and vendor relationships to deliver on time and within scope.

Qualifications

• Bachelors degree in Marketing Communications or related field.

• 4-6 years of marketing experience preferably in B2B insurance or financial services.

• Proven experience in multi-brand marketing or agency-style environments.

• Strong grasp of digital marketing SEO SEM paid social and content strategy.

• Skilled in CRM analytics and automation tools (HubSpot Salesforce Google Ads etc.).

• Excellent project management and stakeholder communication skills.

Preferred Skills & Attributes

• Experience with AI-driven marketing tools (e.g. Jasper ChatGPT SurferSEO etc.) and familiarity with AI Search Optimization.

• Strong creative sensibility and ability to collaborate effectively with design and content teams.

• A balance of strategic vision and hands-on execution; thrives in a fast-paced evolving environment.

• Familiarity with the specialty insurance or wholesale insurance industry is a plus.

Salary Transparency:

Disclosure required under applicable law in California Colorado Illinois Maryland Minnesota New York New Jersey and Washington states: The expected salary range for this position is $75000-$95000 with additional annual discretionary bonus opportunity. This compensation will be impacted by factors such as the successful candidates skills experience and working location as well as the specific positions business line scope and International is proud to offer comprehensive benefit and total compensation packages: health/dental/vision/life/disability insurance FSA HSA and 401(k) accounts paid-time-off benefits such as vacation sick and personal days and eligible bonuses equity and commissions for some positions.

#SPG

HUB International Limited is an equal opportunity employer that does not discriminate on the basis of race/ethnicity national origin religion age color sex sexual orientation gender identity disability or veterans status or any other characteristic protected by local state or federal laws rules or regulations.

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