Assistant Brand Manager

Islamabad - Pakistan

Monthly Salary: Not Disclosed

Posted on: 08-11-2025

Vacancies: 1 Vacancy

Job Summary

Job Requirements:

Assist in developing the annual brand plan and marketing calendar then lead the execution of 360-degree marketing campaigns (ATL BTL Digital) for our product portfolio.
Act as the primary day-to-day contact for all creative media and PR agencies managing project timelines budgets and ensuring all briefs are executed to a high standard.
Monitor and analyse key brand health metrics campaign performance market share and competitor activities providing actionable insights to the marketing leadership.
Collaborate with Sales Trade Marketing and the Design Studio teams to ensure brand strategy and messaging are consistently communicated and executed across all channels.
Support the go-to-market strategy for new product launches including managing packaging development creating sales enablement tools and coordinating launch communications.
Manage the brand marketing budget including processing invoices tracking expenditures and ensuring all activities are delivered within the allocated budget.
Lead the development of all brand-level content including website copy social media content product catalogues and corporate presentations ensuring all materials align with brand guidelines

Qualification & Experience:

BBA/MBA in Marketing.
3-5 years of Direct experience in brand planning and strategy development to support overall marketing objectives.
Experience in FMCG Building Materials Paints or Durable Goods is highly preferred.
Proven experience in managing 360-degree marketing campaigns and end-to-end agency management is essential.
The role requires strong expertise in managing agencies and external vendors to ensure timely and quality deliverables.
Proven experience in budget management including planning allocation and cost optimisation is essential.

Job Requirements: Assist in developing the annual brand plan and marketing calendar then lead the execution of 360-degree marketing campaigns (ATL BTL Digital) for our product portfolio.Act as the primary day-to-day contact for all creative media and PR agencies managing project timelines budgets an...