Vice President, Brand Product Marketing

Who is Taco Bell

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyones favorite Crunchy Tacos on the West Coast to a global brand with 8200 restaurants 350 franchise organizations that serve 42 million fans each week around the globe. Were not only the largest Mexican-inspired quick service brand (QSR) in the world were also part of the biggest restaurant group in the world:Yum! Brands.

Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality sustainable ingredients to elevating restaurant technology in ways that hasnt been done before we will continue to be inclusive bold challenge the status quo and push industryboundaries.

Were a company that celebrates and advocates for different has bold self-expression strives for a better future and brings the fun while were at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.

At Taco Bell were Cultural Rebels. Want to join in on the passion-fueled fun Learn more about the career below.

About the Job:

The VP Brand Product Marketing will lead and develop a team of talented product marketers that span our product portfolio driving our product and go-to-market strategy. This role is pivotal in developing the key themes and stories that will help our customers understand the value our products deliver across innovation value and emerging category entry points. The role will take these themes and work across marketing to develop impactful campaigns and associated assets that will enhance customer awareness education and acquisition to deliver on the magic formula for the business. Beyond customer acquisition you will guide our customers to value and adoption across our capabilities.

You will be a close partner to our sales and food innovation teams collaborating to develop products pricing and experiences that attract and retain consumers. This role provides vision leadership and accountability for brand and product driving the US marketing sales calendar for a $17 billion-dollar business. This role reports to the Chief Marketing Officer and leads a team of talented- brand product and consumer insights professionals.

The Day-to-Day:

• Coach Inspire and Guide a team of brilliant marketing professionals in their development and nurturing the company and marketing culture motivating the team for high impact and engagement
• Provide thought leadership on marketing strategy menu strategy and calendar via synthesized marketing insights across range of sources & inputs
• Lead and inspire teams author and evangelize product marketing strategy projects and vision to establish Taco Bell in the hearts and minds of global communities to Live Mas
• Deliver National and Test Product calendars in collaboration with brand marketing digital marketing & cross-functional teams (finance operations product development and supply chain)
• Drive commercial planning of annual product calendar and numerous experiences/campaigns to ensure brand and business goals can be achieved and executed across 7000 predominately franchise owned restaurants
• Lead a team of consumer insight and analysis professional to deliver on deep understanding of consumer and marketing trends competition retail landscape and cultural drivers affecting business dynamics.
• Develop compelling marketable category concepts stories and product vision. Ensure key insights are obtained and incorporated into briefing process. Accountable for developing and tracking KPIs to measure product performance.
• Analyze and prepare category business performance reports
• Responsible for product presentations senior executives presenting to our franchisees to gain alignment and drive engagement with franchisee partners
• Partner with Franchise Marketing committee to ensure calendar alignment and execution
• Partner with cross-functional leaders to design streamline and optimize processes and workflows to ensure quality of entire commercialization process

Is This You

• Minimum of 15 years experience in product product marketing or brand management
• Minimum of 5 years experience in a leadership or management position
• Bachelors degree required. MBA preferred
• Success in launching and scaling mass-market consumer products or services that both drive the business and strengthen the brand.
• Proven ability to lead a high-performing team in a fast-paced environment.
• Strong analytic skills and the ability to drive data-driven recommendations and decision-making.
• Experience creating integrated marketing plans to support product launch and expansion efforts.
• Experience working with marketing channel owners to shape marketing strategy and drive tactical execution.
• Executive level communication skills.
• Ability to confidently analyze business results and report performance to executive leadership and cross-functional teams.
• Ability to influence others to get things done in a timely fashion; balance multiple priorities adapt to changing business needs and meet deadlines.

Work-Hard Play-Hard:

• Hybrid work schedule (onsite expectation Tues Wed Thurs) and year-round flex day Friday
• Onsite childcare through Bright Horizons
• Onsite dining center and game room (yes there is a Taco Bell inside the building)
• Onsite dry cleaning laundry services carwash
• Onsite gym with fitness classes and personal trainer sessions
• Up to 4 weeks of vacation per year plus holidays and time off for volunteering
• Generous parental leave for all new parents and adoption assistance program
• 401(k) with a 6% matching contribution fromYum! Brands with immediate vesting
• Comprehensive medical & dental including prescription drug benefits and 100% preventive care
• Discounts free food swag and honestly too many good benefits to name

Salary Range: $257900 to $303200 annually bonus eligibility benefits

The above represents the expected salary range for this job requisition. Ultimately in determining your pay well consider your location experience and other job-related factors.

At Taco Bell we Live Más and invite you to do the same. Take a seat at our table. Bring your voice. Bring you just as you are a Cultural Rebel. We want you to be your best self!

Taco Bell is proud to be an equal opportunity employer and is committed to equity inclusion and belonging for all dimensions of diversity. We do not discriminate based on race color religion sex sexual orientation gender identity national origin veteran status disability status age or any other protected characteristic.

Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.

US Job Seekers/Employees - To view the Know Your Rights poster click here: You may also access Taco Bells Pay Transparency Policy Statement.

Employment eligibility to work with Taco Bell in the U.S. is required as the company will not pursue visa sponsorship for this position.

California Residents: For more information about the categories of personal information we collect from you and how we use sell and share that information please see our Privacy Notice for California Employees at Experience:

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