Director, Media Measurement & Optimization

OVERVIEW:

Pfizer is driving a transformation of its marketing organization that will see the best marketers of science support the most trusted brand in the industry. As part of this transformation we are seeking a Director of Media Measurement & Optimization to join our best-in-class Leadership Team made up of subject matter experts and visionary practitioners.

This position will report to the Global Lead of Media Measurement Optimization and Site Analytics and will be instrumental in leading integrated media measurement at Pfizer across all brands. They will manage a team of Sr. Managers each assigned to a product vertical and work with agency partners to refine deliver and enhance media optimization programs at the brand level. This leader will bring a deep understanding of the intricacies of media data and analytics for major brands with experience in both building enterprise media measurement frameworks and executing large scale media performance optimization for healthcare clients. This person will partner closely with other members of the CMO as well as other Brand leadership to drive a robust data-driven and highly strategic approach that moves Pfizer from a leading pharma brand into a leading healthcare and patient-first organization.

ROLE SUMMARY:

The Director Media Measurement and Campaign Optimization is responsible for defining the media measurement framework and KPIs and will play a lead role in developing our integrated media measurement reports that are delivered to brand and ultimately driving MROI. This leader will partner closely with the media agency and other key constituents in the CMO organization to develop audience-centric insight-driven media optimization programs to improve outcomes for overall product marketing strategy. The ideal candidate is a results-driven leader with a focus on helping to transform the CMO organization to achieve marketing excellence create leading and lagging indicators and deliver measurable financial results across the globe.

In this newly created role the Director Media Measurement and Campaign Optimization will be a critical member of creating and building a new program functionality and capability within Pfizer. They must leverage strong cross-functional leadership abilities to collaborate effectively with several key business partners both internally and externally. Your newly founded team responsibilities encompass all aspects of media data and analytics reporting including driving forward an integrated cross-channel measurement program audience analytics content and site behavior and optimization recommendations. Youll collaborate with Strategy Performance & agency leads on optimization reports process addition this role will be the main point of contact for all external media measurement partners such IQVIA and Crossix etc.

While the primary focus of the role will be on media reporting and optimization reports this role will also be responsible for pushing forward the larger media measurement team objectives and to act as a SME for key workstreams within the organization. To be successful in this role the candidate will seek cross-stakeholder insights and perspectives from and collaborate with the following teams:

• Lead a team of dedicated Sr. Managers assigned to brand verticals to ensure media reporting and optimization programs are best in class
• Architect our media measurement framework introducing new standards to Pfizer across both patient and provider campaigns
• Leverage insights reporting and data in partnership with agency analytics partners to provide strategic and tactical recommendations that tie performance to improved business and customer outcomes
• Partner with Commercial Analytics team to drive inform and translate insights from the MROI model into media mix decision-making
• Collaborate with Media counterparts to provide key best practices for patient and provider optimization programs while developing learning libraries for enterprise-wide performance driven recommendations
• Partner closely with analytics 3rd party providers to design program delivery and ensure advanced analytics are holistically incorporated to tell a performance story aligned to the customer journey
• Steward development of key learning and standardization documentation and playbooks to shepherd media measurement best practices and drive integration across all Pfizer groups

ROLE RESPONSIBILITIES

• Lead media measurement strategy across paid owned and earned channels translating data into insights and actions for key stakeholders internally
• Oversee a team and agency partners to ensure media measurement excellence and actionability aligned to improving media investments impact on customer and HCP impact
• Develop deep understanding of Pfizer products and Therapeutic Area landscape in an effort to orchestrate the optimal portfolio media and audience strategies
• Leverage deep insights to consult cross-functional teams to provide recommendations on optimal media mix decisions that are designed to drive Marketing ROI
• Implement media measurement frameworks templates and best practices across all brands integrating into all tools and dashboards
• Accountability for media performance and measurement with a focus on improving ROI
• Drive best practices in translating website performance to the overall performance journey and understanding correlation to script lift
• Serve as effective organization leader by influencing managing and driving action of the efforts of team members to do outstanding work
• Act as successful mentor and role model for Pfizer Values (Courage Excellence Equity and Joy) by providing ongoing coaching and guidance to other employees to help them achieve their potential

BASIC QUALIFICATIONS

• 10 years Marketing or Media experience in a professional environment with experience managing and building teams
• BS Degree in Marketing Business Analytics or equivalent experience (MBA Preferred)
• Broad knowledge of the pharmaceutical industry and healthcare environment specifically with an understanding of healthcare claims data and its application to marketing optimization
• We look for prior experience in media analytics healthcare claims data and HCP data especially digital media with an understanding of what type of data should be tapped across different international markets
• Understanding of data-driven media planning and buying approaches globally
• Expertise in Analytics/Martech/Business Intelligence platforms or BI software
• Competencies in financial & business acumen strategic thinking and planning conflict management interpersonal skills change management delegation talent coaching and mentoring negotiation and influence.
• Experience translating data insights into actionable recommendations for executive decision-making
• Experience with leading agencies technology companies or consulting partners in advertising and marketing tech
• Proven ability to work collaboratively across multiple teams
• Exceptional interpersonal skills and mastery of working in a matrixed environment
• Excellent communication skills; can articulate complex concepts to a diverse audience
• Creative innovative problem solver who leads with insights derived from data
• Executive presence and demonstrated ability to effectively influence and drive alignment and momentum across senior leaders and colleagues at all levels of the organization
• Ability to lead cross-functional and cross-business projects and initiatives identifying risks and removing roadblocks to enable the teams to achieve successful delivery
• Strong writing presentation and influencing skills
• Demonstrate ability to thrive under pressure & take accountability to meet deadlines
• Superior organizational and leadership skills; ability to influence manage and drive action of the efforts of team members in on-time and accurate execution of deliverables
• Ability to manage and coach direct reports and agile team.
• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers develop and coach others oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Additional Job Information:

Work Location Assignment:Any Pfizer US Commercial Site; Hybrid

Relocation assistance may be available based on business needs and/or eligibility.