Senior Marketing Manager – Daily Banking & Consumer Lending (12-month Parental Cover)

At ING were not just offering a seatwere inviting you to make an impact. Whether youre passionate about simplifying everyday banking or shaping the future of personal lending we have two exciting opportunities for experienced marketers to join our Product and Customer Marketing team for a 12-month parental leave cover.

Were hiring for:

• Senior Marketing Manager Daily Banking
• Senior Marketing Manager Consumer Lending

Daily Banking

In this domain youll lead customer-centric marketing strategies across transaction accounts savings and payments. Youll craft compelling value propositions and deliver integrated full-funnel campaigns that resonate with key segments. Your work will enhance the customer experience and strengthen INGs brand in the everyday banking space.

Consumer Lending

In the Consumer Lending domain youll drive growth by shaping customer value propositions and leading go-to-market strategies for lending products. Youll define target segments orchestrate full-funnel campaigns and deliver measurable commercial outcomes while enhancing the customer experience.

Our ideal candidate is a strategic and customer-obsessed marketer who thrives on turning insights into action. Whether in everyday banking or consumer lending they bring deep domain knowledge creativity and commercial acumen to craft compelling propositions and lead integrated campaigns. Theyre a natural collaborator confident navigating cross-functional teams and bring energy adaptability and a test-and-learn mindset to everything they do.

Ready to make an impact

What youll do (Both Roles)

• Develop customer-led portfolio strategies using market customer and competitor insights.
• Lead integrated go-to-market campaigns across paid owned and earned channels.
• Shape messaging and creative direction to ensure communications are on-brand and resonate with target segments.
• Collaborate cross-functionally with Product Digital Customer Intelligence and Legal teams.
• Optimise marketing performance through test-and-learn roadmaps and data-driven decisions.
• Coach and uplift the marketing team fostering a high-performance customer-first culture.

What were looking for

• Strategic thinker with a customer-first mindset able to turn insights into compelling propositions and campaigns.
• Exceptional collaborator and influencer confident navigating cross-functional teams and senior stakeholders.
• Creative and commercially driven balancing bold ideas with data-led decision making and measurable outcomes.
• Experienced in integrated marketing with a deep understanding of full-funnel campaign planning and execution.
• Comfortable with complexity and ambiguity bringing agility adaptability and a builders mindset to fast-paced environments.
• Inspiring leader and coach who uplifts team performance fosters a positive culture and champions continuous learning.

Whats in it for you

• Discounted ING Health Insurance
• An additional Rest Day to support your wellbeing
• An IMPACT day to volunteer on approved sustainability activity

About Us

At ING were all about making life simpler and more rewarding - for the people who bank with us the team members who work with us and the communities were proud to support. Joining ING means stepping into an environment where your individuality isnt just welcomed - its celebrated. Weve built a culture thats fun inclusive and supportive giving you the freedom to be yourself so you can do your thing.

Whether youre taking ownership of exciting projects thinking outside the box or working with global colleagues youll find ING is the kind of place where growth isnt just a possibility; its a promise. As a WGEA Employer of Choice for Gender Equality and Family Inclusive workplace youll feel the difference in how we value and champion our people.

We make hiring decisions based on your skills capabilities and how you align with our values - not on ticking every box. So if youre interested but dont meet all the criteria we encourage you to apply. Were invested in fostering a diverse and inclusive workplace where everyone feels like they belong. Were your alliesin helping you do your thingduring the recruitment process so let us know if you require any support or adjustments when you apply. Let us know if youd like to chat with an LGBTQ Confidential contact.

Sound like your kind of vibe We cant wait to hear from you!

(One last note: We operate using a direct talent sourcing model so no agency introductions please.)

ING is Australias most recommended bank according to RFI Globals Consumer Atlas Survey JanuaryJune 2025 (n 29510) when compared to customers of the 10 largest ADIs operating in Australia.

Need more

Rachel Yuen

Applications close 14th November 2025

Internal advert blurb:

Before you apply
Here at ING we consider employee development to be important and encourage existing employees to apply for suitable internal positions. It is expected that any employee applying for a vacant position would have been in their current role for a minimum of twelve (12) months before applying. This may be waived in special circumstances and after consultation with your manager