Senior Marketing Automation Specialist
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Job Location:
Cape Town - South Africa
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Are you a strategic Marketing Automation expert ready to build from the ground up Our client is a leading global logistics company seeking a Senior Marketing Automation Specialist to be the architect of our new digital marketing function. This is a high-impact hands-on role for a seasoned professional who can design implement and optimize our entire automation ecosystem from day one.
This is not an entry-level position. We need a candidate with a proven track record of leveraging technology to drive revenue growth improve sales and marketing alignment and deliver measurable ROI.
This is not an entry-level position. We need a candidate with a proven track record of leveraging technology to drive revenue growth improve sales and marketing alignment and deliver measurable ROI.
Key Responsibilities:
Architect develop and manage complex marketing automation workflows for lead nurturing scoring and customer lifecycle engagement
Serve as the primary owner of our marketing tech stack including the CRM (Salesforce) and marketing automation platform (Marketo)
Design and execute data-driven email marketing campaigns focusing on deliverability engagement and conversion rate optimization (CRO)
Integrate and optimize our marketing automation platform with Salesforce CRM to create a seamless lead management process
Analyse campaign performance using analytics tools (Google Analytics Tableau) and provide actionable insights to stakeholders
Champion A/B testing and personalization strategies across all digital touchpoints
Ensure all marketing activities comply with global data privacy regulations (GDPR CAN-SPAM)
Skills & Experience (Not negotiable):
Bachelors degree in Marketing Business IT or a related field
5 years of direct experiencein marketing automation demand generation or marketing technology
Expert-level hands-on experiencewithMarketois a significant advantage. Proficiency in HubSpot or Salesforce Marketing Cloud will also be considered
Strong proficiencywithSalesforce CRMand a deep understanding of lead management processes
Demonstrable experience in building multi-touch nurture streams and complex automation workflows
Expertise in using Google Analytics (GA4) and data visualization tools like Tableau or Power BI
A portfolio or examples of past campaigns that showcase your impact on lead generation and revenue
Contact JADE GELDENHUYS on quoting the Ref: CTD000207.
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Required Experience:
Senior IC
Key Skills
- Controlling Experience
- Distributed Control Systems
- Pardot
- Crystal Reports
- Marketing Automation
- Salesforce Marketing Cloud
- Warehouse Management
- HubSpot
- Responsys
- Email Marketing
- Leadership Experience
- Programmable Logic Controllers
About Company
Communicate Recruitment is Specialist recruitment company with a specialisation in Finance, IT and Engineering recruitment. Our aim is to partner with you and introduce you to great careers and exceptional candidates.
