Marketing Manager, Conferences

We are seeking an innovative commercially driven global Marketing Manager to lead formulate and execute marketing campaigns for Gartner conferences that drives Conference attendee revenue. This individual will be responsible for creating and executing complex marketing and digital campaigns resulting in paid self-service registrations or qualified sales leads that result in paid registrations. An ability to understand business roles and utilize this knowledge to develop engaging value-based messaging and multi-channel marketing approaches is required. This individual will work closely with the conference program management conference marketing portfolio lead and client-facing sales and service delivery associates to achieve or exceed conference registrations for assigned volume and revenue goals.

What you will do:

• Working with product research and conference program management to develop a deep understanding of product offerings and conference agenda to successfully develop position package and communicate the value proposition of Gartner and the conference to potential attendees
• Developing segmentation competitive differentiation targeted marketing and market opportunity assessments
• Creating value-based product/conference messaging & positioning competitive differentiation and story lines for conference promotion (both existing and new launches) through emails collateral video web SEM and other channels
• Driving/consuming external client and conference attendee survey data from Customer Insights to inform campaign strategy and launch
• LeveragingDigital Marketing Center of Excellence and analytics tools to inform and identify the best channel mix to drive best possible ROI on campaign spend
• Defining and executing campaigns aligned with buyer journey from lead acquisition to registration leveraging re-targeting efforts to maximize overall engagement
• Improving sales teams ability to authentically engage with segments through easy-to-absorb prospect conversation scripting and conference materials in addition to maintaining central repository for sales support tools
• Cultivate and execute on program-specific promotional opportunities (conferences co-branding partnerships etc.) that help to generate leads and build sales pipelines
• Executing all campaign elements continually reviewing performance metricsidentifying innovative new ways to drive demandand revising campaigns accordingly
• Actively monitoring demand conversion and registrations identify challenges and solutions and report results to stakeholders
• Interacting directly with various functional groups developing/presenting marketing plans and influencing their thinking on and approach to conference messaging and promotion

What you will need:

• Metrics-driven and insatiably curious with a minimum of 5 years experience in outbound / digital marketing and direct responsibility for delivering revenue through marketing and sales channels
• Bachelors degree preferred
• Exceptional project management skills
• Knowledge and experience in marketing campaign creation lead management and pipeline conversion
• Data-driven and analytical; experience with Google Analytics a plus
• Great interpersonal collaborative and communication skills
• Email marketing with marketing automation experience such as Eloqua or similar
• Experience with fundamental principles of design
• SEO/SEM
• Web content creation and content management skills; experience with Adobe Experience Manager a plus
• Left Brain Right Brain by nature; understand data and analysis and be able to use it to calibrate campaigns and create better content/copy
• Willingness to travel minimum 10% per year both regionally and internationally

Who you are:

• Process-driven methodical organized and pays strong attention to detail.
• Be able to work autonomously (i.e. high degree of self-reliance/self-starter)
• Team player with good time management skills.

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Who are we

At Gartner Inc. (NYSE:IT) we guide the leaders who shape the world.

Our mission relies on expert analysis and bold ideas to deliver actionable objective business and technology insights helping enterprise leaders and their teams succeed with their mission-critical priorities.

Since our founding in 1979 weve grown to 21000 associates globally who support 14000 client enterprises in 90 countries and territories. We do important interesting and substantive work that matters. Thats why we hire associates with the intellectual curiosity energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.

What makes Gartner a great place to work

Our vast virtually untapped market potential offers limitless opportunities opportunities that may not even exist right now for you to grow professionally and flourish personally. How far you go is driven by your passion and performance.

We hire remarkable people who collaborate and win as a team. Together our singular unifying goal is to deliver results for our clients.

Our teams are inclusive and composed of individuals from different geographies cultures religions ethnicities races genders sexual orientations abilities and generations.

We invest in great leaders who bring out the best in you and the company enabling us to multiply our impact and results. This is why year after year we are recognized worldwide as a great place to work.

What do we offer

Gartner offers world-class benefits highly competitive compensation and disproportionate rewards for top performers.

In our hybrid work environment we provide the flexibility and support for you to thrive working virtually when its productive to do so and getting together with colleagues in a vibrant community that is purposeful engaging and inspiring.

Ready to grow your career with Gartner Join us.

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