Your Mission
Own therapist supply across 33 statesreactivating dormant providers in major metros and recruiting new therapists in small and rural markets. Youll design and execute market-specific strategies that balance speed empathy and impactbecause every therapist matters.
What Youll Do
1. Market Supply Strategy (30%)- Analyze therapist supply across 33 states broken down by metro and rural regions.
- Identify market types:
- Reactivation Markets: 20 dormant therapists ready to be re-engaged.
- Recruitment Markets: <10 total therapistsneed net-new supply.
- Hybrid Markets: Require both reactivation and recruitment.
- Build tailored strategies by market (e.g. Boston reactivation; Boise recruitment).
- Prioritize by revenue potential and fill-rate impact.
2. Relationship-Based Reactivation (30%)- Personally reconnect with 50100 high-value dormant therapists to re-establish trust.
- Lead and coach the BPO outreach team on empathetic non-transactional communication.
- Diagnose root causes of churn: understand why therapists left and what would bring them back.
- Target: Reactivatetherapists across major metros.
- Capture and share qualitative insights to improve provider experience and retention.
3. Hyper-Targeted New Therapist Recruitment (30%)- Identify underserved markets (<10 active therapists).
- Build a local recruitment playbook:
- Partner with massage schools (job fairs instructor referrals).
- Post on local job boards (Indeed Craigslist community Facebook groups).
- Engage local spas or resorts downsizing staff.
- Offer referral bonuses ($100$200) for current therapists who bring new recruits.
- Launch hyper-local campaigns (e.g. Soothe is hiring in Boise2 therapists needed!).
- Fast-track onboarding: move new hires to their first booking within 7 days.
- Target: Recruit 200500 new therapists in underserved markets.
4. BPO Dispatch Optimization (10%)- Manage and train offshore dispatch team (Philippines) to optimize booking acceptance rates.
- Tailor dispatch behavior to market dynamicsevery therapist matters in small markets.
- Prevent burnout in low-supply areas by balancing load and rewarding reliability.
Requirements
You Bring
- 57 years in marketplace operations with expansion or city-launch experience.
- Proven success solving two-sided marketplace cold-start problems.
- Recruiter mindset: skilled at sourcing outreach and closing supply-side candidates.
- Relationship builder: empathetic communicator who can win back dormant providers.
- Strong market analysis and prioritization skills (ROI-driven decision-making).
- Experience managing BPO teams or offshore operations.
- Comfortable making 3050 outreach calls per day (mix of recruiting and reactivation).
Ideal Background- Launched 510 new cities for a major marketplace (e.g. Uber Rappi Grab).
- Recruited skilled professionals at scale (therapists nurses caregivers teachers).
- Built local partnerships (massage schools professional associations spas).
- Experienced in rural market recruiting (community-driven approaches).
- Background in wellness or healthcare marketplaces preferred.
Required Skills:
Required Experience 57 years in marketplace operations with expansion or city-launch experience. Proven success solving two-sided marketplace cold-start problems. Recruiter mindset: skilled at sourcing outreach and closing supply-side candidates. Relationship builder: empathetic communicator who can win back dormant providers. Strong market analysis and prioritization skills (ROI-driven decision-making). Experience managing BPO teams or offshore operations. Comfortable making 3050 outreach calls per day (mix of recruiting and reactivation). Ideal Background Launched 510 new cities for a major marketplace (e.g. Uber Rappi Grab). Recruited skilled professionals at scale (therapists nurses caregivers teachers). Built local partnerships (massage schools professional associations spas). Experienced in rural market recruiting (community-driven approaches). Background in wellness or healthcare marketplaces preferred.
Required Education:
College Graduate
Your MissionOwn therapist supply across 33 statesreactivating dormant providers in major metros and recruiting new therapists in small and rural markets. Youll design and execute market-specific strategies that balance speed empathy and impactbecause every therapist matters.What Youll Do1. Market Su...
Your Mission
Own therapist supply across 33 statesreactivating dormant providers in major metros and recruiting new therapists in small and rural markets. Youll design and execute market-specific strategies that balance speed empathy and impactbecause every therapist matters.
What Youll Do
1. Market Supply Strategy (30%)- Analyze therapist supply across 33 states broken down by metro and rural regions.
- Identify market types:
- Reactivation Markets: 20 dormant therapists ready to be re-engaged.
- Recruitment Markets: <10 total therapistsneed net-new supply.
- Hybrid Markets: Require both reactivation and recruitment.
- Build tailored strategies by market (e.g. Boston reactivation; Boise recruitment).
- Prioritize by revenue potential and fill-rate impact.
2. Relationship-Based Reactivation (30%)- Personally reconnect with 50100 high-value dormant therapists to re-establish trust.
- Lead and coach the BPO outreach team on empathetic non-transactional communication.
- Diagnose root causes of churn: understand why therapists left and what would bring them back.
- Target: Reactivatetherapists across major metros.
- Capture and share qualitative insights to improve provider experience and retention.
3. Hyper-Targeted New Therapist Recruitment (30%)- Identify underserved markets (<10 active therapists).
- Build a local recruitment playbook:
- Partner with massage schools (job fairs instructor referrals).
- Post on local job boards (Indeed Craigslist community Facebook groups).
- Engage local spas or resorts downsizing staff.
- Offer referral bonuses ($100$200) for current therapists who bring new recruits.
- Launch hyper-local campaigns (e.g. Soothe is hiring in Boise2 therapists needed!).
- Fast-track onboarding: move new hires to their first booking within 7 days.
- Target: Recruit 200500 new therapists in underserved markets.
4. BPO Dispatch Optimization (10%)- Manage and train offshore dispatch team (Philippines) to optimize booking acceptance rates.
- Tailor dispatch behavior to market dynamicsevery therapist matters in small markets.
- Prevent burnout in low-supply areas by balancing load and rewarding reliability.
Requirements
You Bring
- 57 years in marketplace operations with expansion or city-launch experience.
- Proven success solving two-sided marketplace cold-start problems.
- Recruiter mindset: skilled at sourcing outreach and closing supply-side candidates.
- Relationship builder: empathetic communicator who can win back dormant providers.
- Strong market analysis and prioritization skills (ROI-driven decision-making).
- Experience managing BPO teams or offshore operations.
- Comfortable making 3050 outreach calls per day (mix of recruiting and reactivation).
Ideal Background- Launched 510 new cities for a major marketplace (e.g. Uber Rappi Grab).
- Recruited skilled professionals at scale (therapists nurses caregivers teachers).
- Built local partnerships (massage schools professional associations spas).
- Experienced in rural market recruiting (community-driven approaches).
- Background in wellness or healthcare marketplaces preferred.
Required Skills:
Required Experience 57 years in marketplace operations with expansion or city-launch experience. Proven success solving two-sided marketplace cold-start problems. Recruiter mindset: skilled at sourcing outreach and closing supply-side candidates. Relationship builder: empathetic communicator who can win back dormant providers. Strong market analysis and prioritization skills (ROI-driven decision-making). Experience managing BPO teams or offshore operations. Comfortable making 3050 outreach calls per day (mix of recruiting and reactivation). Ideal Background Launched 510 new cities for a major marketplace (e.g. Uber Rappi Grab). Recruited skilled professionals at scale (therapists nurses caregivers teachers). Built local partnerships (massage schools professional associations spas). Experienced in rural market recruiting (community-driven approaches). Background in wellness or healthcare marketplaces preferred.
Required Education:
College Graduate
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