Senior CRM Manager

Job Title: Senior CRM Manager

Department: CRM

Reports to:CRM Director

Location:London Head Office

The Senior CRM Manager is responsible for leading and executing our clienteling strategy across all customer segments and markets. This role is pivotal in shaping the end-to-end client experience with a focus on increasing customer lifetime value reinforcing our brand proposition and driving profitable growth across key client groups.

Acting as a key strategic partner to regional and global teams the Senior CRM Manager will own the development implementation and optimisation of client journeys and communications primarily through our Choo Clienteling platform.

Strategy & Execution

• Develop the overarching CRM communication strategy with a clear focus on maximising customer value and driving retention
• Partner with regional teams to tailor CRM strategies to local market behaviours needs and opportunities.
• Own and evolve the Choo Clienteling platform roadmap to ensure high adoption training and performance across retail teams.

Customer Journey & Segmentation

• Define and continuously refine end-to-end customer journeys across all client segments ensuring differentiated experiences based on lifecycle stage product affinity and value tier.
• Map out key touchpoints including outreach marketing messaging service moments gifting and experiential elements.
• Build and maintain engagement frameworks across all CRM channels (digital retail and direct mail) ensuring consistency and relevance.

Campaigns Gifting & Experiences

• Collaborate with Marketing to develop scalable event frameworks for each client tier including concept development targeting criteria and success metrics.
• Design and manage a gifting strategy across tiers and regions working with Licensing and external partners to develop the catalogue and lead project management from briefing to delivery.
• Oversee outreach content creation including templates and creative asset development ensuring on-brand high-impact communications.

Cross-functional Collaboration

• Partner with Merchandising to drive CRM activations aligned with product strategies and seasonal priorities.
• Work closely with the Private Client team to shape the VIC (Very Important Client) experience both online and in-store.
• Align with the Retail Excellence team to ensure CRM strategies are effectively cascaded into global retail training and standards.
• Serve as a CRM ambassador across the organisation fostering a client-centric culture and upskilling teams where necessary.

The Company is an equal employment opportunity employer. The Companys policy is not to unlawfully discriminate against any applicant or employee on the basis of race color sex sexual orientation gender identity religion national origin age military status disability genetic information or any other consideration made unlawful by applicable federal state or local laws. The Company also prohibits harassment of applicants and employees based on any of these protected categories.

At Capri Holdings Limited we are committed to providing a fair and accessible recruitment process. If you require a reasonable accommodation for the interview or application process please contact our Talent Acquisition team at