Email Marketing Strategist
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Job Location:
Monthly Salary:
Posted on:
07-11-2025
Vacancies:
1 Vacancy
Job Summary
As part of our team and the broader Veralto network youll be part of a unique work environment where purpose meets possibility: where youll make an immediate measurable impact on a global scale by enabling the worlds everyday water needs and where youll have opportunities to foster your professional development and fuel your career growth.
Motivated by the highest possible stakes of climate change and global health were working together within a rapidly digitizing industry to find innovative technologies that guarantee the safety of our water and our environment. More about us:
Role Overview
The Email Marketing Strategist plays a pivotal role in preparing strategies for email campaigns optimizing email marketing campaigns managing marketing automation tool and ensuring data integrity across systems. This role supports global and regional marketing initiatives collaborating closely with cross-functional teams to drive operational efficiency and campaign effectiveness.
Key Responsibilities
Campaign Strategy Optimization & Collaboration
Develop and implement integrated marketing campaigns across email channel
Build test and deploy Trigger Nurture and Engagement email programs
Conduct A/B testing and analyse performance metrics to improve campaign outcomes.
Segmenting email lists and personalizing content.
Administer marketing automation tool (e.g. Marketo)
Oversee the entire lifecycle of campaigns from conceptualisation to launch including targeting messaging and content creation.
Collaborate and consult with global and regional marketing teams creative team and cross-functional teams
Data & Reporting
Monitor campaign performance and generate actionable insights.
Ensure compliance with data privacy regulations (e.g. GDPR).
Maintain documentation for marketing processes and standard work.
Process Improvement
Identify and resolve bottlenecks in campaign workflows.
Contribute to UTM parameter standardization and issue tracking.
Participate in workshops brainstorming sessions problem solving processes and workshops to pilot new tools and processes.
Qualifications & Skills
Bachelors degree in Marketing or Business or related field.
5 years of experience in Digital Marketing or Marketing Automation
Proficiency in marketing automation platforms project management tools CRM
Strategic thinking: The ability to develop long-term marketing strategies that align with company goals.
Data analysis: Strong analytical skills to interpret data measure performance and make data-driven decisions.
Project management: Expertise in managing multiple projects deadlines and resources simultaneously.
Technical proficiency: Familiarity with marketing automation software CRM systems (like Salesforce) and other digital marketing tools.
Communication: Excellent interpersonal and communication skills to collaborate with teams globally and present findings to global stakeholders.
Creative thinking: The ability to develop creative ideas for campaigns and content.
Adaptability: Staying up-to-date with the latest marketing trends and best practices to adapt strategies accordingly.
Interpersonal Skills:
Collaborative: Thrives in a dynamic AI-driven team environment with a passion for making an impact.
Analytical: Strong critical thinking skills with an innovative mindset focused on driving AI adoption.
Organized: Ability to effectively prioritize tasks and manage time in a fast-paced environment.
Curious: A fast learner who independently researches AI trends and can quickly adapt to emerging technologies.
Proactive: A natural problem-solver who is ready to take on new AI-related initiatives as they arise.
At Veralto we value diversity and the existence of similarities and differences both visible and not found in our workforce workplace and throughout the markets we serve. Our associates customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
Unsolicited Assistance
We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies in any form without a valid signed search agreement in place for the specific position approved by Talent Acquisition will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral.
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
About Company
We’re focused on ensuring water quality for people around the world by making water analysis better – faster, simpler, greener and more informative. Since our founding we have led the industry in developing innovative solutions to help our customers analyze their water more efficientl ... View more
