Sr. Mgr, Marketing

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At Baxter we believe every personregardless of who they are or where they are fromdeserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today tomorrow and beyond.

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Job Summary

The Marketing Manager is responsible for developing and executing comprehensive marketing strategies for our product portfolio driving market growth and ensuring all initiatives align with strict regulatory guidelines. This role requires a strategic thinker with a strong product background excellent communication skills and a proven ability to collaborate cross-functionally to achieve business objectives.

Key Responsibilities:

Strategic Planning & Execution

Develop and implement annual and long-term strategic marketing plans including market segmentation targeting and positioning for new and existing medical devices.

Lead the planning and execution of Go-to-Market (GTM) strategies for new product launches collaborating with Clinical Regulatory and Sales teams.

Conduct continuous market research competitive analysis and customer needs assessments to identify trends opportunities and threats.

Manage the product lifecycle including product discontinuation and transition plans.

Product & Portfolio Management

Act as the market expert for assigned products understanding technical specifications clinical applications and unique selling propositions (USPs).

Develop core marketing materials including brochures presentations digital content case studies and training materials for the sales team and Key Opinion Leaders (KOLs).

Work with Clinical and Medical Affairs to generate and communicate clinical evidence supporting product claims and value propositions.

Regulatory & Compliance

Crucially ensure all marketing collateral promotional activities and digital content strictly comply regulations industry guidelines and company policies.

Liaise with the Regulatory Affairs and Legal teams to obtain necessary approvals for all public-facing materials.

Sales & Channel Support

Collaborate with the Sales team to develop effective sales tools presentations and training programs to enhance market penetration and product knowledge.

Monitor product performance analyze sales data and track Key Performance Indicators (KPIs) to evaluate the effectiveness of marketing campaigns and adjust strategies as needed.

Manage relationships with Key Opinion Leaders (KOLs) and participate in major industry conferences trade shows and clinical events.

Financial Management

Develop and manage the annual marketing budget ensuring optimal resource allocation

Qualifications

Required Education & Experience

Bachelors Degree in Marketing Business or a related scientific/technical field. MBA preferred

10 years of progressive marketing experience with at least 5 years specifically in the Medical Device Pharmaceutical or Healthcare industry.

Proven track record of successfully launching new products and developing effective marketing campaigns in a regulated environment.

Required Skills & Competencies

Deep understanding of the medical device industry hospital/clinic purchasing processes and clinical workflows.

Exceptional written and verbal communication skills including the ability to present complex scientific/clinical data clearly and persuasively.

Strong analytical skills with the ability to interpret market data financial metrics and sales figures to make data-driven decisions.

Expertise in working within a regulatory framework and ensuring compliance.

Excellent project management skills and the ability to manage multiple priorities in a fast-paced cross-functional environment.

Proficiency with CRM and marketing automation tools e.g. Salesforce

Work Environment

This role requires approximately 10-30% domestic and/or international travel to attend conferences client meetings and internal sales meetings.

Equal Employment Opportunity

Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race color religion gender national origin age sexual orientation gender identity or expression protected veteran status disability/handicap status or any other legally protected characteristic.

Reasonable Accommodations

Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If because of a medical condition or disability you need a reasonable accommodation for any part of the application or interview process please click on the link here and let us know the nature of your request along with your contact information.

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