Vice President of Marketing Atlantic City
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Job Location:
Atlantic City, NJ - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
The Vice President of Marketing leads the implementation and execution of integrated marketing strategies for the three Caesars Entertainment properties Harrahs Caesars and Tropicana located in Atlantic City driving revenue growth across gaming hotel and non-gaming segments. Responsibilities include collaborating with Shared Services and property leadership teams to develop and implement integrated marketing strategies managing annual plans and budgets ensuring flawless execution of promotions events and property marketing calendars and partnering closely with centralized teams to deliver consistent brand messaging across all channels.
DIRECTLY SUPERVISES:
Director Marketing Operations Regional
Director Marketing Communications Regional
Director Entertainment Regional
KEY JOB FUNCTIONS:
Implement integrated marketing strategies for assigned casino properties in collaboration with property leadership and Shared Services teams.
Assist in the creation of annual marketing plans and budgets and reconciliation of those budgets on monthly basis.
Guide the implementation and execution of property marketing calendars promotions and events to drive visitation and profitability.
Collaborate with centralized teams (brand media PR digital analytics) to ensure consistent messaging and brand integration across all channels.
Support entertainment F&B and retail marketing initiatives including promotional planning and strategic partnerships.
Ensure clear communication of marketing initiatives updates and corporate directives across all properties.
Mentor and develop on-site marketing leaders supporting career growth and talent retention.
Represent marketing at key property events and engage with high-value guests as needed.
Lead an organization with methods and actions that are ethical and in full compliance with all applicable laws regulations and Company policies.
Identify compliance risks and take actions necessary to eliminate or minimize risks.
Champion within the organization a commitment to honesty integrity and responsible corporate behavior.
Create a compliance culture within the organization and foster an environment where employees feel comfortable reporting potential violations or misconduct.
EDUCATION and/or EXPERIENCE:
3 years of senior level marketing experience
Bachelors degree in marketing business operations management finance or related field preferred
QUALIFICATIONS:
Ability to drive marketing strategies across multiple locations
Demonstrated ability to multi-task and prioritize activities
Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business
WORK ENVIRONMENT:
Full-time in office located in Atlantic City
DISCLAIMER
This is not necessarily an exhaustive list of all responsibilities skills duties requirements efforts or working conditions associated with the this is intended to be an accurate reflection of the current job management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change (e.g. emergencies changes in personnel workload rush jobs or technical developments).
Required Experience:
Exec
Key Skills
- Digital Marketing
- Performance Marketing
- B2B Sales
- Marketing
- SAAS
- Growing Experience
- Pardot
- Attribution Modeling
- Marketing Automation
- Customer Segmentation
- Martech
- Lead Generation
About Company
At Caesars Entertainment, Inc., our Team Members create the extraordinary. We are the largest casino-entertainment company in the U.S. and one of the world's most diversified casino-entertainment providers. Since beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown thro ... View more
