Director, MarTech & Personalization

The Director MarTech & Personalization role offers an opportunity to lead the transformation of Manulife Investment Managements Personalization ecosystem advancing how we personalize automate and deliver exceptional digital-first experiences. As Director MarTech & Personalization you will shape the strategy roadmap and delivery of technologies and journeys that power customer-centric marketing. You will work at the intersection of marketing data and technology collaborating with leaders to bring our digital ambitions to life through measurable impact and scalable innovation. This is a rare opportunity to lead enterprise-level change that directly contributes to Manulifes mission of making decisions easier and lives better through modern data-driven experiences.

Position Responsibilities

• Lead the execution of MarTech and Personalization initiatives outlined in the strategic roadmap ensuring alignment with business objectives and measurable delivery outcomes.
• Drive adoption and change management of new platforms across marketing and business teams empowering partners to leverage platforms for improved engagement and performance.
• Provide strategic consultation to marketing data and technology leaders on personalization automation and experimentation to inform marketing strategy and business growth.
• Lead cross-functional Agile teams to define design and launch new digital marketing functionalities that advance customer-centric omnichannel experiences.
• Mentor teams and business partners on data-driven decisioning journey orchestration and optimization practices.
• Oversee governance project timelines and budgets to ensure operational excellence alignment with enterprise marketing strategy and value realization.
• Stay ahead of digital and MarTech trends recommending new technologies and innovations that elevate marketing performance and customer experience.

Required Qualifications

• 8 years of proven experience leading digital transformation and marketing technology initiatives.
• Extensive hands-on experience with Adobe platforms (e.g. Adobe Experience Platform CDP AJO/Marketo CJA Target AEM DAM)
• Demonstrated leadership of Agile teams and proficiency with project management tools such as Workfront JIRA and Confluence.
• Post-secondary degree in marketing business or technology.
• Exceptional communication collaboration and stakeholder engagement skills with a track record of leading cross-functional delivery in matrixed environments.

Preferred Qualifications

• Knowledge of the financial services industry.
• Deep intellectual curiosity and ability to connect strategy to execution across complex portfolios audiences and technologies.
• Experience integrating marketing technology with analytics data and customer journey platforms.
• Familiarity with AI-enabled personalization segmentation and next-best-action frameworks.
• Proven experience using technology and automation to accelerate business growth and marketing ROI.

When You Join Our Team

• Well empower you to learn and grow the career you want.
• Well recognize and support you in a flexible environment where well-being and inclusion are more than just words.
• As part of our global team well support you in shaping the future you want to see.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider helping people make their decisions easier and lives better. To learn more about us visit is an Equal Opportunity Employer

At Manulife/John Hancock we embrace our diversity. We strive to attract develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment retention advancement and compensation and we administer all of our practices and programs without discrimination on the basis of race ancestry place of origin colour ethnic origin citizenship religion or religious beliefs creed sex (including pregnancy and pregnancy-related conditions) sexual orientation genetic characteristics veteran status gender identity gender expression age marital status family status disability or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process contact .

Referenced Salary Location

Salary range is expected to be between

If you are applying for this role outside of the primary location please contact for the salary range for your location. The actual salary will vary depending on local market conditions geography and relevant job-related factors such as knowledge skills qualifications experience and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits including health dental mental health vision short- and long-term disability life and AD&D insurance coverage adoption/surrogacy and wellness benefits and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays vacation personal and sick days and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S. please contact for more information about U.S.-specific paid time off provisions.