Participant Marketing Executive

Malvern, PA - USA

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Participant Marketing Executive

The Participant Financial Success Marketing and Communications organization manages the development strategy execution and integration of B2C and B2B2C retirement plan participant marketing efforts aligned with multi-year business strategies. We are recruiting for two Executive roles within this organization one leading Direct to Participant Marketing (B2C) and one leading Plan Sponsor Partnership Marketing (B2B2C).

As a Direct to Participant Marketing (B2C) Executive you will:

Lead a team of marketing strategists to design and execute all scalable participant marketing campaigns
Ownership for scalable (all-plan) participant engagement communications e.g. plan action (enroll) promotion of self-directed products (financial wellness).
Ownership for scalable (all-plan) in-plan advice and Personal Investor product campaigns to participant only audiences inclusive e.g. multi-channel campaigns and nudges digital on-ramp design and hero placements
Crossover marketing oversight Provide strategic direction and input to ensure crossover journeys are coherent seamless and reflective of the workplace channel for participants who also have retail investment accounts with Vanguard.
Define and deliver marketing and communications strategies to our targeted audiences using a mix of experiments to learn and campaigns to scale and automate
Build brand awareness and establish enduring relationships with retirement plan participants as well as improve client and participant satisfaction
Increase consideration of Vanguards in-plan and out-of-plan offers with participants and plan sponsors
Drive conversion of products and services relevant to the plan and participant moments that matter
Partner with cross-functional teams to develop technology processes and platform enhancements to ensure long-term sustainability
Deepen use of data to trigger on key moments that matter to develop compelling timely and personalized marketing campaigns

What it takes:

Minimum eight years related work experience with five years of marketing experience.
Undergraduate degree in Marketing or equivalent experience required.
Graduate degree preferred.

Special Factors

Sponsorship

Vanguard is not offering visa sponsorship for this position.

About Vanguard

At Vanguard we dont just have a missionwere on a mission.

To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members designed to capture the benefits of enhanced flexibility while enabling in-person learning collaboration and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.

Participant Marketing ExecutiveThe Participant Financial Success Marketing and Communications organization manages the development strategy execution and integration of B2C and B2B2C retirement plan participant marketing efforts aligned with multi-year business strategies. We are recruiting for two ...