Marketing and Communications Analytics Manager

Job Description Summary

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Job Description

We are seeking a strategic and data-driven manager to lead targeting and performance analysis across our healthcare university and research marketing initiatives. This role will play a critical part in translating complex data into actionable insights that optimize campaigns improve patient and student engagement and support business growth. The ideal candidate will have a strong understanding of healthcare marketing dynamics and a passion for iterative learning and continuous improvement.

Key Responsibilities

• Conduct segmentation targeting and behavioral analysis to support personalized patient and student journeys and targeted outreach.

• Analyze multi-channel campaign performance across digital email paid media and outreach programs.

• Partner with external agencies and vendors to evaluate campaign effectiveness and translate performance data into insights that inform strategy and improve ROI.

• Develop and maintain dashboards and reports to monitor KPIs such as patient and student acquisition cost conversion rates engagement metrics and lifetime value.

• Collaborate with internal teams (brand digital CRM communications clinical and university) to align analytics with strategic goals and regulatory requirements.

• Implement and refine attribution models to understand the impact of various touchpoints across the healthcare funnel.

• Own list management supporting campaigns related to consumers/patients providers and students.

• Present insights and recommendations to senior leadership driving data-informed decision-making across the organization.

Preferred Qualifications

• Bachelors or Masters degree in Marketing Data Science Public Health Business Analytics or related field.

• Minimum 7 years of experience in marketing analytics preferably within healthcare higher education or regulated industries.

• Proficiency in tools such as Google Analytics Tableau Power BI SQL Excel and marketing automation platforms (e.g. Salesforce Health Cloud Marketo).

• Understanding of HIPAA-compliant data practices and healthcare consumer behavior.

• Experience with A/B testing funnel analysis and campaign optimization.

• Excellent communication skills with the ability to translate data into strategic insights for both technical and non-technical audiences.

• Experience working with external agencies and managing vendor relationships.

Preferred Skills

• Experience with Python or R for advanced analytics.

• Familiarity with healthcare-specific platforms and EMR/CRM integrations.

• Knowledge of privacy regulations (e.g. HIPAA GDPR) and data governances.

Additional Job Description

Education: Bachelors Degree or Equivalent Work Experience: 7 years progressive work experience and 2 years management experience.

Physical Requirements

• Mobility & Posture
  • Standing: Continuous
  • Sitting: Continuous
  • Walking: Continuous
  • Climbing stairs: Infrequent
  • Working indoors: Continuous
  • Working outdoors (temperature extremes): Infrequent
  • Working from elevated areas: Frequent
  • Working in confined/cramped spaces: Frequent
  • Kneeling: Infrequent
  • Bending at the waist: Continuous
  • Twisting at the waist: Frequent
  • Squatting: Frequent
• Manual Dexterity & Strength
  • Pinching operations: Frequent
  • Gross motor use (fingers/hands): Continuous
  • Firm grasping (fingers/hands): Continuous
  • Fine manipulation (fingers/hands): Continuous
  • Reaching overhead: Frequent
  • Reaching in all directions: Continuous
  • Repetitive motion (hands/wrists/elbows/shoulders): Continuous
  • Full use of both legs: Continuous
  • Balance & coordination (lower extremities): Frequent
• Lifting & Force Requirements
  • Lift/carry 50 lbs. unassisted: Infrequent
  • Lift/lower 50 lbs. from floor to 36: Infrequent
  • Lift up to 25 lbs. overhead: Infrequent
  • Exert up to 50 lbs. of force: Frequent
    • Examples:
      • Transfer 100 lb. non-ambulatory patient 50 lbs. force
      • Push 400 lb. patient in wheelchair on carpet 20 lbs. force
      • Push patient stretcher one-handed 25 lbs. force
• Vision & Sensory
  • Maintain corrected vision 20/40 (one or both eyes): Continuous
  • Recognize objects (near/far): Continuous
  • Color discrimination: Continuous
  • Depth perception: Continuous
  • Peripheral vision: Continuous
  • Hearing acuity (with correction): Continuous
  • Tactile sensory function: Continuous
  • Gross motor with fine motor coordination: Continuous
  • Selected Positions:
    • Olfactory (smell) function: Continuous
    • Respirator use qualification: Continuous
• Work Environment & Conditions
  • Effective stress management: Continuous
  • Rotating shifts: Frequent
  • Overtime as required: Frequent
  • Latex-safe environment: Continuous

If you like working with energetic enthusiastic individuals you will enjoy your career with us!

The Medical University of South Carolina is an Equal Opportunity Employer. MUSC does not discriminate on the basis of race color religion or belief age sex national origin gender identity sexual orientation disability protected veteran status family or parental status or any other status protected by state laws and/or federal regulations. All qualified applicants are encouraged to apply and will receive consideration for employment based upon applicable qualifications merit and business need.

Medical University of South Carolina participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program please click here: Experience:

Manager