Head of Marketing Analytics
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Job Location:
Monthly Salary:
Posted on:
07-11-2025
Vacancies:
1 Vacancy
Job Summary
About the Team
The Marketing Analytics team reports to the Head of Analytics and is transitioning from centralized support to a dedicated embedded function. This team partners with marketing leadership across Paid Acquisition Lifecycle Web & Growth Brand Product Marketing and Pipeline Generation while collaborating with Data Engineering Analytics Platform Marketing Ops Sales Ops and Finance. This is an opportunity to scale a strategic function and elevate its impact.
About the Role
Lead the evolution of marketing analytics at Miro transitioning from centralized support to a focused high-impact function partnering with all marketing functions. Youll scale the team (hiring developing talent establishing practices) while delivering immediate value through improved measurement attribution and insights. Youll define the vision for marketing analytics establish trusted metrics frameworks and partner across the organization to strengthen data infrastructure and governance.
What youll do
- Build and lead the marketing analytics team scaling headcount and establishing team structure processes and culture
- Define strategic vision and roadmap for marketing analytics aligned with business priorities across PLG and enterprise segments
- Establish trusted source of truth for marketing metrics in partnership with Marketing Ops Sales Growth and Finance
- Design and implement attribution and investment frameworks (multi-touch attribution MMM incrementality testing) enabling ROI visibility and optimized budget allocation
- Scale experimentation capabilities through testing standards statistical rigor and measurement frameworks
- Partner with Data Engineering to improve data reliability metric governance and reporting infrastructure
- Serve as strategic thought partner to marketing leadership and executives translating analytics into actionable insights
What youll need
- 10 years in marketing analytics or data science with 4 years in leadership building or scaling analytics functions
- Deep expertise in PLG and B2B marketing analytics including self-serve funnels activation lead scoring and pipeline attribution
- Proven track record with attribution frameworks KPI systems and experimentation programs (A/B testing MMM MTA)
- Strong technical proficiency with SQL Looker/Tableau dbt and Python/R
- Deep understanding of marketing tech stacks (Salesforce Marketo Segment Google Analytics) and cross-system data flows
- Exceptional ability to synthesize complex data into clear business insights for technical and executive audiences
- Systems thinking with focus on data quality metric governance and privacy-by-design principles
Whats in it for you
- 401k matching Competitive equity package
- Excellent Medical Dental and Vision health benefits
- Fertility & Family Forming Benefits
- Flexible time off
- Lunch snacks and drinks provided in the office
- Wellbeing benefit and WFH equipment allowance
- Annual learning and development allowance to grow your skills and career
- Up to $2000 of charitable donation matches each year
The reasonably estimated salary range is specific to New York / San Francisco / Los Angeles and may not be applicable to other locations. The range for this role is $243200 to $304000. Final compensation and total package components will be based on individual factors such as the candidates skills qualifications and experience.
Required Experience:
Director
Key Skills
- Digital Marketing
- Performance Marketing
- B2B Sales
- Marketing
- SAAS
- Growing Experience
- Customer Acquisition
- Multichannel Marketing
- Affiliate Marketing
- Team Management
- Public Speaking
- Lead Generation
About Company
Miro is the innovation workspace where teams manage projects, design products, and build the future together. Join 90M+ users from around the world.
