Customer & Category Strategy Manager
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Dreaming big is in our DNA. Its who we are as a company. Its our culture. Its our heritage. And more than ever its our future. A future where were always looking forward. Always serving up new ways to meet lifes moments. A future where we keep dreaming bigger. We look for people with passion talent and curiosity and provide them with the teammates resources and opportunities to unleash their full potential. The power we create together when we combine your strengths with ours is unstoppable. Are you ready to join a team that dreams as big as you do
SALARY:Starting Salary Opportunity: $96000
Actual base pay will depend and vary based on factors such as individual experience and skills of the applicant.
BONUS:Bonus at Target $24000
This role may also be eligible for discretionary long-term incentive awards.
Variable Compensation opportunities are contingent on individual performance and overall business resultspursuant tothe Bonus Plan; listedamountare targeted values and notguarantees.
VACANCY TYPE:This posting reflects a vacant position.
COMPANY:
Founded over 175 years ago Labatt is one of Canadas founding businesses and its leading brewer. We are proud of our history and our heritage in Canada and weremaincommitted to brewing great-tasting high-quality beers that have satisfied beer drinkers for generations. Labatt has created exciting experiences with consumers through iconic brands like Budweiser Bud Light NÜTRL Michelob Ultra Corona Stella Artois and many more. Through our broad portfolio we are truly a national brewer with over 3600 employees a portfolio of more than 60 quality beers and beyond and 10 breweries from coast-to-coast we are proud to serve Canada and the communities we call home.
ROLE SUMMARY:
The Customer & Category Strategy Manager position is responsible for developing and delivering training programs category playbooks and future vision materials that enhance the product knowledge and sales skills of our team and customers. This role requires a deep understanding of our beer non-alcoholic beer and beyond beer portfolio industry trends and effective training techniques to ensure our sales team is well-equipped to represent our brand and drive sales. This role maintains a strong connection to our US category strategy team and global counterparts to ensure our external customer content is aligned and leverages work completed across other regions. This position oversees the customer meeting process manages intake with account teams and multi-functional resources and facilitates customer engagements.
JOB RESPONSIBILITIES:
Customer Content Owner: serve as the primary owner of customer content ensuring alignment & collaboration with US / Global counterparts. Manage the intake process in partnership with our Key Accounts team.
Shopper Strategy & Insights: engage in innovation strategies (i.e. how to drive shopper engagement and conversion). Leverage shopper insights to inform category strategies commercial priorities etc.
Category COE: support the centralization democratization & continuous improvement of category processes & tools. Lead the deployment of assortment & shelving playbooks and resources to our sales organization.
Category Future Strategy: Act as the key owner of our internal category strategy refresh integrating the latest insights from global studies to shape forward-looking category strategy.
Capability Building: Design & deliver product training for the sales team to deepen knowledge on topics like: beer styles pouring techniques customer interactions beer and food pairings beer culture and trends etc.
Event Planning & Execution: Help organize and execute larger sales meetings with external customers including content development PowerPoint builds logistics coordination and engagement activities.
JOB QUALIFICATIONS:
Post secondary education
Commitment to staying up to date with industry trends new beer styles and brewing innovations.
Experience working with / managing external stakeholders
Ability to effectively convey complex information in an engaging and understandable manner
Strong presentation & public speaking skills are essential
Strong critical path management & project management skills
WHY LABATT:
As one of Canadas Top 100 Employers Labatt is a place where our people can bring out the best in themselves through a collective purpose of creating A FutureWithMore Cheers. We are always looking to serve up new ways to meet lifes moments dream big to move our industry forward and make a meaningful impact in our communities. We believe in brewing up a future that everyone can celebrate and share.
BENEFITS:
Health benefits plan including competitive coverage for medical dental mental health life and disability insurance that can be flexed to fit your needs.
Additionalflex credits for healthcare or wellness spending accounts
Retirement plan with a generous company-matching contribution and low-fee RRSP & TFSA savings opportunities to help you secure your financial future.
Personalized support through an inclusive family-forming benefit and generous financial support/top-ups for parental leave
Access to many wellbeing resources including Employee & Family Assistance Program support Webinars and more.
An annual allotment of Beer andBeyond-Beerproducts for employees!
EQUAL OPPORTUNITY EMPLOYER
At Labatt Breweries of Canada we are an equal opportunities employer and we are committed tomaintaininga welcoming safe and inclusive environment for every person regardless of age race ethnicity nationality sexual orientation gender identity and expression religion neurodivergence or disability status.
REQUIRE ADDITIONAL ASSISTANCE
Labatt Breweries of Canada is committed to fair andequitablerecruiting practices. Persons with disabilities are encouraged to come forward at any stage of the recruitment process to request accommodations if needed. Members of our team will consult and create processes that provide individuals withdisabilitiesthe best possible recruitment experience.
Labatt Breweries will never ask you for money or reimbursement of training fees as part of our recruitment email communication you receive as part of the application or onboarding process will come from email address. If you have any questions or concerns please email the recruitment team at
AI DISCLOSURE:
We may use artificial intelligence tools toassistwith scheduling interviews and managing screening times. We do not use AI to evaluate applicants or make decisions during the interview process. All candidate assessments and hiring decisions are made by our recruitment and leadership teams.
Follow us:
Instagram @labattbreweries
LinkedIn @ Labatt Breweries of Canada
Required Experience:
Manager
Key Skills
- Marketing
- Data Visualization
- Tableau
- Customer Segmentation
- Microsoft Powerpoint
- Investment Banking
- Strategic Planning
- Financial Modeling
- Customer relationship management
- Management Consulting
- Google Suite
- Analytics
About Company
Labatt Breweries is one of Canada’s founding businesses and its leading brewer. Our roots go back 175 years to a single small brewery founded by John Kinder Labatt in London, Ontario in 1847 – where our hometown brewery still stands. Today, we are truly a national brewer. With over 3, ... View more
