Sr. Marketing Director, HealthCast Franchise
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Job Location:
Lafayette, IN - USA
Monthly Salary:
$ 228000 - 342000
Posted on:
06-11-2025
Vacancies:
1 Vacancy
Job Summary
At Medtronic you can begin a life-long career of exploration and innovation while helping champion healthcare access and equity for all. Youll lead with purpose breaking down barriers to innovation in a more connected compassionate world.
A Day in the Life
At Medtronic we bring bold ideas forward with speed and decisiveness to put patients first in everything we -person exchanges are invaluable to our work. Were working a minimum of 4 days a week onsite as part of our commitment to fostering a culture of professional growth and cross-functional collaboration as we work together to engineer the extraordinary.Acute Care and Monitoring (ACM)atMedtronicisagloballeader withworld classtechnologiesdedicated toempoweringpatient safety.Our solutionstouchover100Mpatientsannuallyworldwidedeliveringvitalinformationto physiciansto inform patient management decisionsand enable the personalization of care anytime anywhere.
A Day in the Life
TheSenior Director of Global Marketing Digital Healthis a key member of the Global Marketing leadership team andis responsible fordeveloping and executing a comprehensive global strategy that drives the adoption of the companys Digital Health portfolio. This role plays a pivotal part in advancing technologies that are transforming continuous patient monitoring and empowering clinicians and healthcare systems around the world.
This leader will shape the future of digital healthcare marketing through strategic vision strong regional collaboration and a deep understanding of customer needsensuring commercial excellence sustainable growth and meaningful patient impact.
Global Strategy & Market Leadership
Develop and execute a global marketing strategy that accelerates adoption of Digital Health solutions and aligns withACMsvisionto improve patientsafety andoutcomes through connected care technologies.
Drive strategic initiatives that enhance brand awareness market penetration and commercial performance across diverse global healthcare markets.
Drive global MarketingProduct Managementand collaborate withClinical R&D and Regional Marketing teams to create compelling value propositions differentiated positioning and successful product launches.
Regional Engagement
Provide strategic market pricing and product positioning guidance to regional partners to achievestrong growthand sustainable financial performance.Drive alignment and partnership on local campaigns and programs that promote key technologies and advance critical procedural adoption.
Ensure global strategies are effectively localized to address regional market dynamics competitive landscapes and customer needs.
Represent Customer Voice
Serve as the champion of the customer within the organizationcapturing and communicating insights on customer behaviors needs and market intelligence.Provide critical marketing input to inform product designandfunctionalityfor both current and future offerings.Works with R&D product ownersto shape product roadmap.Offer feedback on the commercial viability of innovation concepts within the New Product Development process.
Go-to-Market Excellence
Lead the creation and execution of go-to-market plans that include segmentation positioning pricing promotional campaigns and digital engagement strategies.Leverage data and analytics to measure performance assess ROI andidentifynew market opportunities.Represent the company externally at global conferences trade shows and thought-leadership forums to strengthen the companys presence in the digital health ecosystem.
Team Development & Leadership
Invest in and develop top marketing talent building the next generation of marketing leaders within the organization.Encourage the creation and execution ofindividualdevelopmentplansmonitorprogress and provide regular feedback to support professional growth.
Foster a culture that embraces creativity diversity and smart risk-taking while strengthening both functional and technical marketing competencies.Inspire a high-performingteamculture rooted in collaboration accountability and innovation.
Qualifications
Must Have:MinimumRequirements
Bachelors Degree and minimum of 15 years (13 with a graduate degree) ofdemonstrated successcommercializing innovative productsandgrowing markets inmedical gradeconnectedcaretechnologiesinmarketing(or related functions of sales and business development)with 10 years ofdemonstrated success directlyleadingmarketingteamsto commercialize innovation and develop markets formedical gradeconnectedcaretechnologiesglobally.
Nice to Have:
MBA preferred
Business Development and Licensing experience
Bilingual
5 Years of Director / Senior Director level experience
Track recordof driving results in downstream marketing capacities
Demonstrated achievement of business goals
Demonstrated ability to learn technical information and apply technical concepts
Demonstrated ability to lead and work effectively in a matrix organization
High levelof financial acumen forecasting and budget management
Demonstrated experience in strategic planning
Strong understanding ofclinicalpracticesand product performance
Bachelors Degree in Marketing Business R&D or similar degree essential MBA desired
Strong analytical skills to analyze and complete financial/profitability analysis project sales forecasts and quantitative market segmentation models
Highly effective verbal communication skills
Demonstrated ability to effectively coach and lead others
Recognize the importance of building andmaintainingstrong interpersonal relationships
Willing to travel globally (35%).
Excellent IT skills including all Microsoft packages
Physical Job Requirements
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position but they are not an exhaustive list of all the required responsibilities and skills of this position.
The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job the employee is regularly required to be independently mobile. The employee is also required to interact with a computer and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.
Benefits & Compensation
Medtronic offers a competitive Salary and flexible Benefits Package
A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits resources and competitive compensation plans designed to support you at every career and life stage.
The following benefits and additional compensation are available to those regular employees who work 20 hours per week: Health Dental and vision insuranceHealth Savings AccountHealthcare Flexible Spending AccountLife insurance Long-term disability leaveDependent daycare spending accountTuition assistance/reimbursement andSimple Steps (global well-being program).
The following benefits and additional compensation are available to all regular employees:Incentive plans 401(k) plan plus employer contribution and matchShort-term disabilityPaid time offPaid holidaysEmployee Stock Purchase PlanEmployee Assistance ProgramNon-qualified Retirement Plan Supplement (subject to IRS earning minimums) andCapital Accumulation Plan (available to Vice Presidents and above or subject to IRS earning minimums).
Regular employees are those who are not temporary such as interns. Temporary employees are eligible for paid sick time as required under applicable state law and the Employee Stock Purchase Plan. Please note some of the above benefits may not apply to workers in Puerto Rico.
Further details are available at the link below:
Medtronic benefits and compensation plans
About Medtronic
We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.
Our Mission to alleviate pain restore health and extend life unites a global team of 95000 passionate people.
We are engineers at heart putting ambitious ideas to work to generate real solutions for real people. From the R&D lab to the factory floor to the conference room every one of us experiments creates builds improves and solves. We have the talent diverse perspectives and guts to engineer the extraordinary.
Learn more about our business mission and our commitment to diversity here.
It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age color national origin citizenship status physical or mental disability race religion creed gender sex sexual orientation gender identity and/or expression genetic information marital status status with regard to public assistance veteran status or any other characteristic protected by federal state or local addition Medtronic will provide reasonable accommodations for qualified individuals with disabilities.
If you are applying to perform work for Medtronic Inc. (Medtronic) in any position which will involve performing at least two (2) hours of work on average each week within the unincorporated areas of Los Angeles County you can findhere a list of all material job duties of the specific job position which Medtronic reasonably believes that criminal history may have a direct adverse and negative relationship potentially resulting in the withdrawal of a conditional offer of employment. Medtronic will consider for employment qualified job applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Required Experience:
Director
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
About Company
About Medtronic Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an excit ... View more
