Analyst, Campaign Analytics & Execution
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Job Location:
Monthly Salary:
Posted on:
06-11-2025
Vacancies:
1 Vacancy
Job Summary
To develop and maintain campaign models in line with business requirements fit for purpose and ensure that they perform at optimal levels.
Key responsibilities
- Analyse model performance in line with agreed model design principles and recommends appropriate amendments to ensure that model delivers as per model design principles.
- Build models that are fit for purpose and operate within performance metrics.
- Develop new models (e.g. propensity churn micro segmentation contact-ability response etc.) for campaign analytics that deliver value and/or improve on prior model.
- Optimise future model performance (take up rate environmental climate business strategy model drifts etc.) against business strategy and actual model performance.
- Evaluate the appropriateness of models for relevant campaigns and take into consideration the business problem against data nuances.
Qualifications :
- University Degree in Mathematical Sciences/Engineering/Computer Science/Data Science
Experience
- 3-4 years experience in advanced analytics combined with sufficient knowledge of products and customer behaviour in a financial services environment. Significant exposure to propensity attrition CRM and leads management next-best action and segmentation models as well as behavioural analysis.
- Proficiency in SQL and Database Management
Additional Information :
Behavioural Competencies:
- Adopting Practical Approaches
- Checking Things
- Conveying Self-Confidence
- Developing Expertise
- Embracing Change
- Examining Information
- Following Procedures
Technical Competencies:
- Product Knowledge (Business Banking)
- Product and Services Knowledge
- Risk Awareness
- Business Process Design
- Data Integrity
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Adobe Analytics
- Data Analytics
- SQL
- Attribution Modeling
- Power BI
- R
- Regression Analysis
- Data Visualization
- Tableau
- Data Mining
- SAS
- Analytics
About Company
Standard Bank Group is a leading Africa-focused financial services group, and an innovative player on the global stage, that offers a variety of career-enhancing opportunities – plus the chance to work alongside some of the sector’s most talented, motivated professionals. Our clients ... View more
