Lead Product Marketing Manager, Measurement

We are seeking a passionate and experienced Lead Product Marketing Manager to drive the creation growth and success of our full-funnel advertising measurement business at Pinterest. Youll collaborate closely with product sales and marketing teams to develop compelling narratives go-to-market strategies and drive adoption of our full-funnel measurement solutions. Youll be a key contributor to shaping and growing enterprise and emerging advertiser success on Pinterest.

What youll do:

• Develop and execute go-to-market strategies for new and existing measurement products.
• Create compelling product positioning messaging and value propositions that resonate with advertisers.
• Conduct market research and competitive analysis to identify trends and opportunities for advertisers.
• Collaborate with sales teams to develop sales enablement materials and training.
• Assessing the capabilities and value proposition of our measurement solutions through strategic qualitative and quantitative analysis.
• Work with product teams to translate product roadmaps into effective marketing plans.
• Drive product launches and feature adoption through impactful campaigns and communications.
• Represent the voice of the customer providing insights to product and engineering teams.

What were looking for:

• 7 years of experience in product marketing with a focus on advertising or measurement.
• Expertise in developing and executing go-to-market strategies for B2B or advertising products.
• Strong understanding of the measurement ecosystem and its key players.
• Proven ability to create compelling product messaging and positioning.
• Experience working cross-functionally with product sales and marketing teams.
• Excellent communication presentation and writing skills.
• Bachelors degree in marketing business or equivalent experience.
• Data-driven approach to decision-making and performance measurement.

Relocation Statement:

• This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model.

In-Office Requirement Statement:

• We let the type of work you do guide the collaboration style. That means were not always working in an office but we continue to gather for key moments of collaboration and connection.
  
  
• This role will need to be in the office for in-person collaboration1-2 times/quarter and therefore can be situated anywhere in the country near a Pinterest office.

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Required Experience:

Manager