Strategic Brand Insights Lead

This role can be based in San Francisco New York Carpinteria or DC.

At LinkedIn our approach to flexible work is centered on trust and optimized for culture connection clarity and the evolving needs of our business. The work location of this role is hybrid meaning it will be performed both from home and from a LinkedIn office on select days as determined by the business needs of the team.

We are seeking a strategic and visionary leader to serve as the insights and research partner to our Brand COE. You will help shape their brand positioning by uncovering fresh perspectives on our audiences building deep Audience Pen Profiles and setting the priorities that drive how our Parent Brand connects with the world. You will translate these perspectives into clear narratives and recommended actions partnering with creative marketing and cross-functional teams to craft and refine our brand story.

Key Responsibilities:

• Partner on Brand Positioning Support the Brand COE with insights and research to help shape and articulate a compelling brand positioning informed by rigorous research and competitive analysis.
• Audience Penetration Profiles Develop and maintain detailed personas and segmentation models leveraging quantitative and qualitative data.
• Uncover Fresh Perspectives Lead discovery research to find new angles and narratives about our audiences; drive innovative methodologies to surface unexpected insights.
• Audience Prioritization Identify 23 priority audiences for building our Parent Brand using data-driven criteria and business objectives.
• Collaborate Across Teams Work closely with Creative Marketing Product and Insights partners to integrate positioning and audience insights into strategy and execution.
• Lead Custom Research Design and oversee bespoke research projects aimed at informing brand positioning and audience strategy.
• Influence & Communicate Present compelling narratives and actionable recommendations to senior leadership embedding the voice of the consumer into key decisions.

Qualifications :

Basic Qualifications:

• BA/BS degree in Marketing Economics Mathematics or related filed or equivalent working experience.
• 7 years of experience in brand strategy consumer insights audience segmentation or related fields ideally within technology or B2B/B2C contexts.

Preferred Qualifications:

• Familiarity with brand positioning competitive analysis and category mapping tools.
• Experience with advanced analytics segmentation software or machine learning applied to customer insights.
• Strong proficiency in presentation tools such as PowerPoint Tableau or equivalent to visualize persona and segmentation outputs.
• Established relationships within creative and strategic consultancies or networks.
• Track record of leading high-impact cross-functional initiatives from insight to execution.
• Demonstrated ability to partner on brand positioning in support of our Brand COE providing deep insights and research.
• Expertise in building personas and segmentation (Audience Pen Profiles) and prioritizing audiences based on data and business impact.
• Strong analytical skills with the ability to blend quantitative and qualitative research.
• Exceptional storytelling ability able to translate complex insights into clear narratives and recommendations.
• Proven ability to collaborate across functions and influence senior stakeholders.
• Comfortable designing custom research projects and interpreting findings for strategic use.

Suggested Skills:

• Data Analysis & Storytelling
• Cross-Functional Influence & Communication
• Brand & Consumer Insights

LinkedIn is committed to fair and equitable compensation practices.   

 The pay range for this role is $125000 to $195000. Actual compensation packages are based on several factors that are unique to each candidate including but not limited to skill set depth of experience certifications and specific work location. This may be different in other locations due to differences in the cost of labor.   

 The total compensation package for this position may also include annual performance bonus stock benefits and/or other applicable incentive compensation plans. For more information visit Information :

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No

Employment Type :

Full-time