Social Media & Digital Content Marketing Specialist

Summary of Responsibilities:

Reporting to the Marketing Director you will build plan and execute the social media and digital content marketing strategies and be a contributing member of the hotels Marketing & Communications Team.

Responsibilities and essential job functions include but are not limited to the following: 

• Create and implement social media strategies on behalf of Fairmont Waterfront and ARC Restaurant Bar appealing to local national and global audiences.
• Drive innovation and forward-thinking ideas around community growth and engagement.
• Maintain voice of both the hotel and restaurant in the digital space across all social media and digital platforms.
• Manage and build relationships with our guests and social media ambassadors in our online community (Instagram Facebook X TikTok Pinterest YouTube blog newsletter etc.) through social posts community engagement reposting all appropriate and relevant tagged content etc.
• Monitor hotel and restaurant social media accounts to ensure timely engagement proactive reputation management and social listening. Track sentiment identify emerging conversations or issues and escalate as appropriate to protect and enhance the brands online presence.
• Manage influencer and content creator partnerships from outreach to on-site hosting including communications contracts deliverables and scheduling.
• Manage paid social media campaigns (Meta ad management A/B testing bid management audience research).
• Monitor paid social campaigns daily to ensure they are reaching targets (impressions reach CPC CTR link clicks etc.) and create campaign and channel performance reports.
• Write edit and proofread digital content which includes but is not limited to: blogs website digital ads Google profile posts and social media posts etc.
• Develop curate and publish visually compelling content across platforms including photography video and reels ensuring alignment with brand standards and campaign objectives.
• Build out content calendar for Meta applications considering variations necessary between platforms (i.e. making separate posts and adjusting copywriting as necessary where certain CTAs are platform specific etc.).
• Create plan write and post content locally in real time on other sites (i.e. LinkedIn Tiktok Pinterest etc.).
• Manage and regularly update the three primary websites for both the hotel and restaurant and build pages out across various CMS platforms (which includes but is not limited to: landing pages flexible content layout cross-linking throughout site etc. while using SEO best-practices formatting imagery re-writing/editing copy etc.).
• Manage UGC acquired through various platforms monitoring content populating our sites filtering when necessary and coordinating with team members to edit code when necessary.
• Passion for photography and assist with supporting all photo and video shoots and take a lead role in content direction and asset management for the hotel.
• Proficient in editing imagery and creating imagery as needed for various platform requirements using Adobe Creative Suite (especially InDesign Photoshop Lightroom and Premiere Pro)
• Filing all assets and content created and acquired in our local drive with relevant nomenclature in a timely and organized manner.
• Stay up-to-date with digital media developments and pop-culture trends.
• Create monthly and yearly reports pulling analytics from multiple platforms covering metrics across social content tracking ad/campaign results global media publications. Filter information within platforms and transfer relevant numbers into each report. Present key metrics in monthly department meetings.

Additional Responsibilities:

• Collaborating with all teams on various marketing projects including planning and executing brand activations and events from start to finish.
• Availability for events or meeting with influencers/media guests on occasion outside of work hours
• Repost influencer content on weekends if applicable
• Assist on various administrative tasks with local team and regional team upon request
• Support and promote the hotels sustainability efforts as active committee member

Qualifications :

• Proven experience as a social media and digital marketing professional with a strong understanding of current trends best practices and performance analytics.
• Confident content creator with demonstrated photography and videography skills including the ability to capture edit and produce high-quality imagery and reels that align with brand standards.
• Computer literacy at an intermediate to advanced level is mandatory with strong competency in Microsoft Office and all major social media platforms.
• Must be quick to learn and adapt to new digital tools; working knowledge of Adobe Suite Canva Mailchimp Sprout Social Meta Ads Manager WordPress BentoBox Responsys Google Analytics Yext Sprinklr and Tint considered an asset.
• Exceptional written and verbal communication skills with a sharp eye for detail and storytelling.
• Highly organized self-motivated and able to independently prioritize projects in a fast-paced deadline-driven environment.
• A collaborative team player who approaches projects with creativity enthusiasm and a willingness to explore innovative ideas.

Additional Information :

Canadian work authorization.

Our commitment to Diversity & Inclusion: We are an inclusive company and our ambition is to attract recruit and promote diverse talent.

Why work for Accor
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day making sure that work brings purpose to your life so that during your journey with us you can continue to explore Accors limitless possibilities.
By joining Accor every chapter of your story is yours to write and together we can imagine tomorrows hospitality. Discover the life that awaits you at Accor visit   what you love care for the world dare to challenge the status quo! #BELIMITLESS

Remote Work :

No

Employment Type :

Full-time