Digital Marketing Manager

Job Title: Digital Marketing Manager

Job Classification: Classified/Non-Instructional

Reports to: Chief Marketing Officer

Work Schedule: Calendar Year

General Description:

The Digital Marketing & Enrollment Manager plays a critical role in promoting the brand mission and enrollment goals of the Career Academy Network of Public Schools. This position combines strategic marketing digital content management and hands-on enrollment support to ensure consistent messaging increased visibility and high engagement with prospective students and families. This person will also serve as a key ambassador during school tours and events.

Qualifications:

• Bachelors degree in marketing communications or related field preferred.
• 7 years of experience in digital marketing preferably in an education setting.
• Strong design sense and digital storytelling ability to use Canva or Adobe Creative Suite.
• Familiarity with Google Ads Meta Business Manager GA4 and WordPress.
• Excellent communication organization and interpersonal skills.
• Bilingual skills particularly in Spanish are a plus but not required.

Primary Responsibilities:

• 1. Digital Marketing
  • Manage and update websites using WordPress or similar CMS platforms.
  • Lead content creation for social media platforms (Facebook Instagram X TikTok etc.).
  • Design digital and print materials including flyers posters and postcards using Canva or Adobe Suite.
  • Manage Google Ads and Meta (Facebook/Instagram) campaigns to drive awareness and applications.
  • Analyze traffic and performance data using Google Analytics (GA4).
  • Ensure consistent brand messaging across all digital platforms.
• 2. Enrollment Support
  • Respond to inquiries from prospective families in a timely and professional manner.
  • Schedule and conduct school tours for interested students and families.
  • Assist in organizing and executing enrollment campaigns open houses and outreach events.
  • Help families navigate the enrollment process and online applications.
  • Track lead-to-enrollment funnel and support CRM follow-up efforts.
• 3. Collaboration & Operations
  • Coordinate closely with school staff leadership and the central office marketing team.
  • Use ticketing systems like Asana to manage and prioritize marketing/enrollment requests.
  • Support photography videography and media alerts for key events.
  • Monitor community sentiment and engagement online.

Essential Skills and Abilities:

Must demonstrate foundational professionalism including consistent attendance punctuality adherence to school policies and procedures and strong employability skills. These are considered essential non-negotiable expectations of the role.