Media Senior Consultant

Ford Motor

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profile Job Location:

Chennai - India

profile Monthly Salary: Not Disclosed
Posted on: 30+ days ago
Vacancies: 1 Vacancy

Job Summary

Description
  • Strong Domain knowledge and technical expertise in marketing analytics Time series modelling Bayesian modelling Segmentation Machine learning Simulation and Optimization
  • Technical Skills: SQL Python Power BI and exposure to GCP environment.
  • 2 years of experiences in Digital analytics


Responsibilities
  • Analyze datasets to generate deep insights on paid media organic media and earned media.
  • Building Marketing Analytics solutions such as
    1. Competitive benchmarking
    2. Hyrid Models using MMM and MTA
    3. Audience Segmentation
  • Strong commitment to developing comprehensive documentation and promoting knowledge sharing.


Qualifications
  • Masters or Bachelors degree in Data Analytics Statistics Economics or a related field (or equivalent combination of education and experience).



Required Experience:

Senior IC

DescriptionStrong Domain knowledge and technical expertise in marketing analytics Time series modelling Bayesian modelling Segmentation Machine learning Simulation and Optimization Technical Skills: SQL Python Power BI and exposure to GCP environment.2 years of experiences in Digital analyticsRespon...
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Key Skills

  • Business Development
  • Sales Experience
  • Direct Sales
  • Marketing
  • Database Marketing
  • Retail Sales
  • Microsoft Powerpoint
  • Native Advertising
  • Content Development
  • Outside Sales
  • CRM Software
  • negotiation

About Company

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Ford® is Built for America. Discover the latest lineup in new Ford vehicles! Explore hybrid & electric vehicle options, see photos, build & price, search inventory, view pricing & incentives & see the latest technology & news happening at Ford.

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