Digital Marketing Specialist

This is a remote position.

About the Role:

We are seeking a Digital Marketing Specialist with a blend of analytical and creative skills to plan execute and optimize digital campaigns across multiple channels. The ideal candidate will leverage AI-powered marketing tools to drive engagement generate leads and maximize ROI.

Key Responsibilities:

Campaign Strategy & Execution: Design and implement multi-channel digital campaigns using AI-driven insights for targeting audience segmentation and automation.

SEO & SEM Optimization: Plan and execute SEO/SEM strategies enhanced with AI tools for keyword discovery competitor analysis and content optimization to improve search visibility and conversions.

Performance Marketing: Manage and optimize paid campaigns (Google Ads Meta Ads LinkedIn Ads) leveraging AI-based bidding strategies and predictive performance tools.

Content Marketing: Oversee the creation of engaging SEO-friendly content for websites blogs and social media using AI tools for ideation writing assistance and performance tracking.

Social Media Management: Develop and manage a content calendar for all social media platforms (e.g. LinkedIn Twitter Facebook Instagram). Monitor social channels engage with our community and grow our audience.

Email Marketing & Automation: Design and execute targeted email campaigns with AI-driven segmentation personalization and performance tracking to boost engagement and retention.

Analytics & Reporting: Measure and report on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs). Utilize tools like Google Analytics Google Search Console and other analytics platforms to provide insights and data-driven recommendations.

Website Management: Assist with website updates and improvements using our CMS (e.g. WordPress) ensuring a seamless user experience and optimizing for conversion.

Market Research: Stay up-to-date with the latest digital marketing trends competitor activities and industry best practices to identify new opportunities.

Requirements

Bachelors degree in Marketing Business or a related discipline.

Minimum 3 years of hands-on digital marketing experience with proven success metrics.

Strong familiarity with AI-powered marketing tools (e.g. ChatGPT Jasper HubSpot AI Canva Magic Studio SurferSEO).

Experience with Google Ads Google Analytics Search Console and major social media ad platforms.

Excellent communication analytical and creative problem-solving skills.

A compelling portfolio showcasing successful campaigns creativity and measurable impact.