At LinkedIn our approach to flexible work is centred on trust and optimised for culture connection clarity and the evolving needs of our business. The work location of this role is hybrid meaning it will be performed both from home and from a LinkedIn office on select days as determined by the business needs of the team.
We are looking for a Field Marketing Manager with expertise in building and delivering end-to-end execution of integrated marketing programmes that align with regional business priorities. This role combines strategic planning with hands on delivery to influence business outcomes and customer engagement primarily across Australia and New Zealand. The core audience includes Talent (HR) decision makers and key influencer groups such as Recruiters Learning & Development leaders CHROs CTOs CFOs and other senior stakeholders.
The position requires strong collaboration with sales product marketing and partner teams to develop go-to-market strategies that integrate product and customer value propositions across multiple channels including online events partnerships and social. The role demands innovation data driven decision making and leadership capabilities to thrive in a performance focused environment.
Responsibilities
- Support the development and execution of the Regional Field Marketing Strategy
- Support the development of strategic marketing planning for customer acquisition and existing customer growth
- Own and lead projects end-to-end including defining go-to-market plans through key initiatives (content account based marketing executive engagement customer evidence events)
- Owns forecasts
- Monitor and track results of marketing activity to inform future plans
- Influence business decisions by articulating insights backed by data to deliver market expansion
- Collaborate effectively with internal and external stakeholders to ensure cohesive execution
- Solve structured and ambiguous problems
- Influence and effectively engage cross functional teams for alignment
- Strengthen customer engagement and pipeline through strategic GTM execution
- Develop and execute GTM strategies that integrate product and customer value propositions across multiple channels
- Work closely with the regional and global customer marketing teams to leverage programmes content and campaigns to make them impactful and relevant for our target audience
- Lead with innovation to improve marketing outcomes and drive business impact
Qualifications :
Basic Qualifications
- 8 years of B2B marketing experience
- 2 years of integrated marketing experience
Preferred Qualifications
- Strong communication and collaboration skills across multiple markets teams and functions
- Data analysis and interpretation capability
- Experience creating effective partnerships with sales teams and other cross functionals
- Understanding of different marketing functions and internal cross functional partners with experience from a matrix organisation
- Experience creating and implementing successful marketing campaigns strategies
- Understanding challenges and turning them into impactful marketing strategies and activations
- Experience working in high growth performance focused environments
- Content management customer evidence programs and account-based marketing experience
Suggested Skills
- Communication
- Collaboration
- Project Management
Additional Information :
Global Data Privacy Notice for Job Candidates
Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: Work :
No
Employment Type :
Full-time
At LinkedIn our approach to flexible work is centred on trust and optimised for culture connection clarity and the evolving needs of our business. The work location of this role is hybrid meaning it will be performed both from home and from a LinkedIn office on select days as determined by the busin...
At LinkedIn our approach to flexible work is centred on trust and optimised for culture connection clarity and the evolving needs of our business. The work location of this role is hybrid meaning it will be performed both from home and from a LinkedIn office on select days as determined by the business needs of the team.
We are looking for a Field Marketing Manager with expertise in building and delivering end-to-end execution of integrated marketing programmes that align with regional business priorities. This role combines strategic planning with hands on delivery to influence business outcomes and customer engagement primarily across Australia and New Zealand. The core audience includes Talent (HR) decision makers and key influencer groups such as Recruiters Learning & Development leaders CHROs CTOs CFOs and other senior stakeholders.
The position requires strong collaboration with sales product marketing and partner teams to develop go-to-market strategies that integrate product and customer value propositions across multiple channels including online events partnerships and social. The role demands innovation data driven decision making and leadership capabilities to thrive in a performance focused environment.
Responsibilities
- Support the development and execution of the Regional Field Marketing Strategy
- Support the development of strategic marketing planning for customer acquisition and existing customer growth
- Own and lead projects end-to-end including defining go-to-market plans through key initiatives (content account based marketing executive engagement customer evidence events)
- Owns forecasts
- Monitor and track results of marketing activity to inform future plans
- Influence business decisions by articulating insights backed by data to deliver market expansion
- Collaborate effectively with internal and external stakeholders to ensure cohesive execution
- Solve structured and ambiguous problems
- Influence and effectively engage cross functional teams for alignment
- Strengthen customer engagement and pipeline through strategic GTM execution
- Develop and execute GTM strategies that integrate product and customer value propositions across multiple channels
- Work closely with the regional and global customer marketing teams to leverage programmes content and campaigns to make them impactful and relevant for our target audience
- Lead with innovation to improve marketing outcomes and drive business impact
Qualifications :
Basic Qualifications
- 8 years of B2B marketing experience
- 2 years of integrated marketing experience
Preferred Qualifications
- Strong communication and collaboration skills across multiple markets teams and functions
- Data analysis and interpretation capability
- Experience creating effective partnerships with sales teams and other cross functionals
- Understanding of different marketing functions and internal cross functional partners with experience from a matrix organisation
- Experience creating and implementing successful marketing campaigns strategies
- Understanding challenges and turning them into impactful marketing strategies and activations
- Experience working in high growth performance focused environments
- Content management customer evidence programs and account-based marketing experience
Suggested Skills
- Communication
- Collaboration
- Project Management
Additional Information :
Global Data Privacy Notice for Job Candidates
Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: Work :
No
Employment Type :
Full-time
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