VP, Marketing North America

Position Title: VP Marketing - North America

Position Type: Regular - Full-Time

Requisition ID:39162

Vice President Marketing North America.

In every role McCainers are ambitious curious and passionate about creating exceptional work experiences - together. With a customer-first mindset we make doing business with McCain easy.

About the role.

Reporting to the President Commercial Growth NA the VP NA Marketing Potato will effectively lead manage and have broad responsibility for marketing strategy and capability development at the NA level. The individual will have a mandate to strengthen McCains brand equity innovation platforms and marketing effectiveness while enabling consistency across the NA region through scalable tools processes and best practices. This incumbent will lead strategic development and provide thought leadership on brand positioning platform growth portfolio strategy and marketing capability building. The VP NA Marketing Potato will work in close partnership with commercial leaders to identify and develop key growth opportunities that drive brand relevance operational efficiency and long-term value creation across both Retail and Foodservice channels. They will also lead a team of 6

Who we are looking for.

A strategic commercially astute marketing Leader who pairs big-picture thinking with disciplined execution. Comfortable zooming in and out from shaping long-range brand architecture to rolling up sleeves on pack design or ROI dashboards. Energized by building capability leveraging technology and uniting culturally diverse teams behind one brand purpose.

What youll be doing.

Strategic Leadership:

• • Define and deliver the marketing vision and strategic agenda to support regional/global business objectives.

Consumer & Market Insight:

• Oversee data-driven marketing insights understanding evolving consumer trends competitor landscapes and market dynamics.

Innovation Pipeline:

• Collaborate with R&D and category teams to develop high-impact new products aligned with consumer needs.

ROI & Budget Management:

• Establish performance metrics and manage marketing investments to maximize returns.

Cross-Functional Leadership:

• Build and lead high-performing teams and liaise with sales supply chain finance and innovation functions.

Sustainability & Purpose Alignment:

• Ensure marketing programs support McCains sustainable and purpose-driven initiatives.

Stakeholder Engagement:

• Represent marketing in senior leadership discussions and liaise with external partners and agencies.

Marketing Planning & Capability:

• Build and maintain the annual NA Marketing Plan template calendar and governance rhythm.
• Own regional marketing spend tracking efficiency benchmarking and ROI dashboards (media mix working/non-working ratios etc.).
• Chair Marketing Review process; ensure data-driven growth decisions.

North America Brand Equity:

• Define protect and evolve McCains brand and purpose embedding Real Simple Enjoyable Food and regenerative agriculture commitments.
• Oversee portfolio strategy guidelines (Retail & Foodservice).
• Shape regional pack architecture visual identity systems and sustainability claims.
• Lead partnership strategy (licensing co-brands 3P platforms) that amplifies equity.

What youll need to be successful.

• Bachelors degree in Marketing/Business; MBA preferred.
• 12 years senior marketing leadership in multi-region CPG or foodservice including P&L accountability.
• Proven success building global brands and platforms while partnering with regional teams.
• Demonstrated expertise in media optimization analytics/AI tools and ROI management.
• Track record driving sustainability-led innovation and packaging transformation.
• 5 years leading diverse dispersed teams; adept at coaching and elevating capability.

Other Information.

Travel: 2535 % (subject to business needs).

Role primarily office-based with flexible hybrid working in line with McCain policy

About McCain.

Click Here to learn more about McCain and how we provide you with opportunities to make an impact that matters.

Leadership principles.

At McCain our leadership principles guide how we engage with customers collaborate as a team and achieve success. We focus on understanding customer needs driving innovation empowering people and taking ownership to clear obstacles and deliver results.

The McCain experience.

We are McCain. This statement is a testament to our collective strength and our individual value. Your contributions play a vital role in our success. Our winning culture is rooted in authenticity and trust empowering us to bring out the best in one another. Here youll find opportunities to learn grow and thrive. Join us and experience why were better together.

Our purpose is grounded in building meaningful relationships. Were big believers in the power of working together in person - it helps us stay connected collaborate more effectively and grow as a team. At the same time we recognize the importance of flexibility. Most office-based roles follow a hybrid model with the option to work remotely two days a week. There may be exceptions depending on the role and location so we encourage you to speak with your recruiter for more details.

Compensation Package: $300000 $350000 USD annually bonus eligibility Long-Term Incentive eligibility

**Please note compensation may vary based on experience and background**

Benefits: At McCain were on a mission to create a winning culture that puts employee safety and well-being at the heart of what we do every day. We understand and appreciate that each persons needs are unique and ensure our benefits & well-being programs reflect that. Employees are eligible for the following benefits: health coverage (medical dental vision prescription drug) retirement savings benefits and leave support including medical family and bereavement. Well-being programsinclude vacation and holidays company-supported volunteering time and mental health resources. Coverages are aligned with country provincial and state governing plans and can vary by work level location and nature of the role. Additional benefit detail available during the application process.

Your well-being matters to us and were here to provide you with the necessary resourcesto support you in being your best self at work and at home.

McCain Foods is an equal opportunity employer. As a global family-owned company we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity resilience and success and makes our business stronger. All qualified applicants will receive consideration for employment without regard to race religion color national origin sex age veteran status disability or any other protected characteristic under applicable law.

McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms) please let us knowand we will work with you to find appropriate solutions.

Your privacy is important to us. By submitting personal data or information to us you agree that this will be handled in accordance with McCains Global Privacy Policyand Global Employee Privacy Policy as applicable. You can understand how your personal information is being handledhere.

Job Family:Marketing
Location(s): US - United States of America : Illinois : Oakbrook Terrace
US - United States of America : Illinois : Chicago
US - United States of America : Illinois : Lisle

Company:McCain Foods USA Inc.