Director, Audience Marketing, Asia

Primary Function of Position

The Director of Audience Marketing for Asia will spearhead the regional strategy planning and execution of Intuitives audience engagement initiatives targeting three key customer groups: surgeons care teams and hospital executives. This role is pivotal in integrating Clinical Marketing Hospital Marketing and Services Marketing into a cohesive audience-centric approach aimed at enhancing awareness adoption integration and partnership throughout the surgical ecosystem.

As a senior leader within the Asia Marketing organization the Director will be instrumental in shaping Intuitives connections with its most influential healthcare stakeholders. The ideal candidate will excel in driving customer insight-led marketing efforts leading a high-performance regional team and collaborating cross-functionally with commercial and marketing teams in Intuitives five Asia Markets: Japan South Korea China Taiwan and India.

Roles & Responsibilities:

• Develop and implement an integrated audience marketing strategy across Asia ensuring cohesive engagement and messaging for surgeons care teams and healthcare executives.
• Lead regional initiatives to enhance awareness consideration adoption and loyalty throughout the surgeon journey including Key Opinion Leader (KOL) development specialty marketing and engagement with professional societies.
• Shape hospital executive engagement through impactful initiatives such as strategic summits peer-to-peer forums and the development of reference sites.
• Enhance the perceived value of Intuitives Services portfolio through targeted marketing strategies.
• Collaborate with global marketing and local market teams to adapt content campaigns and programs to reflect regional insights and commercial priorities.
• Serve as a strategic partner to Sales Clinical Affairs Services and Market Access and Custom Analytics (MACA) ensuring audience marketing efforts align closely with market dynamics customer needs and growth objectives.
• Lead the development of strategy oversee the planning and execution and be accountable for the business impact of regional peer-to-peer events across Asia.
• Champion voice-of-customer (VOC) initiatives to ensure continuous feedback informs marketing strategy campaign design and product innovation.
• Build and lead a high-performance regional Audience Marketing team fostering capabilities across Clinical Hospital and Services Marketing functions.
• Serve as a senior member of the Asia Marketing leadership team contributing to the overall regional marketing and commercial strategy.

Qualifications :

Skills Experience Education & Training:

• A Bachelors degree is required; an MBA is preferred.
• A minimum of 12 years of progressive experience in healthcare marketing commercial strategy or customer engagementpreferably within the medical devices surgical robotics or capital equipment sectors.
• Extensive clinical knowledge of soft-tissue surgical procedures.
• Proven track record of developing and executing audience-based marketing strategies that yield measurable commercial impact and results.
• Experience in engaging C-suite hospital executives senior surgeons and clinical leaders with distinct value messaging.
• Familiarity with healthcare purchasing behavior health economics surgical pathways and hospital decision-making processes across Asia.
• Demonstrated leadership in managing marketing teams within matrixed organizations.
• Exceptional interpersonal and communication skills including the ability to influence cross-functional stakeholders and present effectively to executive audiences.
• Strong understanding of campaign development content localization segmentation and program performance measurement.
• Willingness to travel up to 40% within Asia and globally.
• Fluency in English.
• This is an on-site role based in Singapore.

Additional Information :

Intuitive is an Equal Employment Opportunity Employer. We provide equal employment opportunities to all qualified applicants and employees and prohibit discrimination and harassment of any type without regard to race sex pregnancy sexual orientation gender identity national origin color age religion protected veteran or disability status genetic information or any other status protected under federal state or local applicable laws.

We will consider for employment qualified applicants with arrest and conviction records in accordance with fair chance laws.

U.S. Export Controls Disclaimer:  In accordance with the U.S. Export Administration Regulations (15 CFR 743.13(b)) some roles at Intuitive Surgical may be subject to U.S. export controls for prospective employeeswho are nationals from countries currently on embargo or sanctions status.

Certain information you provide as part of the application will be used for purposes of determining whether Intuitive Surgical will need to (i) obtain an export license from the U.S. Government on your behalf (note: the governments licensing process can take 3 to 6 months) or (ii) implement a Technology Control Plan (TCP) (note: typically adds 2 weeks to the hiring process).  

For any Intuitive role subject to export controls final offers are contingent upon obtaining an approved export license and/or an executed TCP prior to the prospective employeesstart date which may or may not be flexible and within a timeframe that does not unreasonably impede the hiring need. If applicable candidates will be notified and instructed on any requirements for these purposes. 

Remote Work :

No

Employment Type :

Full-time