Head of Branding & Marketing Gaming Tech

Johannesburg - South Africa

Monthly Salary: Not Disclosed

Posted on: 25 days ago

Vacancies: 1 Vacancy

Job Summary

Head of Branding & Marketing - Gaming Tech

Location: South Africa (Remote / Hybrid)
Compensation: $4500$5000/month USD (or 80000ZAR/month)
Industry: Gaming / Technology / Entertainment
Schedule: Full-time aligned to UK business hours

About the Company

Combining a passion for gaming technology and motorsport culture with a focus on high-quality content and user experience they are global leaders in the space

Operating with a small highly talented and collaborative team the company values creativity innovation and craftsmanship. Their products and digital experiences reach a global audience and they are known for delivering engaging interactive and community-driven solutions for racing game enthusiasts.

Candidates joining the team will have the opportunity to shape the brands voice creative direction and impact across multiple platforms while contributing to a culture that prizes quality creativity and long-term growth.

About the Role

Were seeking a Head of Branding & Marketing to lead all brand and marketing activities for a gaming academy focused on tools and apps for racing video game fans.

This is a senior hands-on creative leadership role responsible for shaping how the world sees and experiences the brand across every channel product and piece of content.

Youll define and refine brand identity oversee all communications lead a small marketing and creative team and ensure every launch video and message meets high audience expectations.

Youll collaborate closely with a performance marketing specialist and manage a small but talented team including a graphic designer writer and social media manager.

Key Responsibilities

Brand Leadership: Own the visual and verbal identity across all platforms.
Creative Direction: Lead creation of video visual and written content that communicates the story with clarity and impact.
Team Management: Guide and mentor the marketing and creative team ensuring quality and consistency across output.
Product Launches: Plan and execute cohesive brand-led campaigns for new products features and collaborations.
Messaging and Positioning: Craft compelling narratives and ensure alignment across web social email and app.
Social Media and Communications: Oversee community-facing messaging tone of voice and storytelling.
Collaboration: Work closely with the performance marketing lead to align paid and organic initiatives.
Brand Health: Monitor and maintain brand integrity across all assets and touchpoints.
Content Calendar: Build and manage a structured campaign and content roadmap tied to product goals.

Requirements

10 years of experience in brand marketing creative strategy or communications ideally within gaming technology or entertainment.
Proven ability to lead creative and marketing teams with high attention to detail and strong creative standards.
Fluent in English with exceptional communication and storytelling skills.
Passionate about video games and technology ideally with an appreciation for motorsport and esports culture.
Based in South Africa with strong organizational and leadership skills in a remote setting.
Strong understanding of building emotional long-term connections with an audience through content and brand voice.
Experience managing agencies freelancers or internal creative teams.
Comfortable balancing brand craft with strategic goals and commercial awareness.

Nice to Have

Experience overseeing video production from concept to release.
Familiarity with community marketing or creator-driven content ecosystems.
Background in app or digital product branding.
Understanding of social media storytelling and audience development.

What Youll Get

Creative freedom to shape one of sim racings most recognizable global brands.
Direct collaboration with a founder-led team focused on quality and craft.
A small high-performing team and the ability to make a visible impact.
Competitive compensation flexible work setup and long-term growth potential.

Head of Branding & Marketing - Gaming TechLocation: South Africa (Remote / Hybrid)Compensation: $4500$5000/month USD (or 80000ZAR/month)Industry: Gaming / Technology / EntertainmentSchedule: Full-time aligned to UK business hoursAbout the CompanyCombining a passion for gaming technology and motorspo...