Product Marketing Manager III

Description

Sprout Social is looking to hire a Product Marketing Manager III to join our fast-growing Influencer Marketing (IM) business. This is a high-visibility high-impact role where youll shape how the worlds biggest brands and agencies discover activate and measure creator partnerships through Sprouts award-winning Influencer Marketing platform.

As one of the fastest-growing areas of social mediasitting at the intersection of content creativity and performanceSprout is uniquely positioned to define whats next. Youll partner with some of the most innovative minds across Product Sales and Marketing to bring that vision to life translating customer needs and market trends into powerful go-to-market strategies launches and stories that drive awareness adoption and growth.

Why join Sprouts Marketing team

At Sprout Social we dont just market productswe set the pace for how breakthrough brands connect with the world. We are social intelligence powering the future of customer connection and our Marketing team is a driving force behind turning that vision into reality.

We put our customers at the heart of our strategy to drive market leadership generate demand and increase customer retentionall in close partnership with our Sales and CX teams. We lead with clarity act with speed and measure success by the business results we create. Here youll have the freedom to test bold ideas learn fast and shape the futurenot only for Sprout but for the global brands we empower.

If youre ready to set the bar higher own your impact and accelerate your career this is where you belong.

Our Product Marketing team sits at the center of many strategic initiatives that drive product awareness growth and adoption. The speed of product innovation combined with our strategic partnerships allows us to move with purpose and maintain a steady drumbeat of launches and campaigns that drive the business forward.

What youll do

• Partner closely with an industry-leading Product organization and cross-functional teams to deeply understand our customers and products shaping cohesive positioning and messaging that unlock creative high-impact go-to-market strategies.

• Steer product messaging positioning and go-to-market strategy for the Influencer Marketing business driving visibility adoption and revenue growth.

• Lead feature and product launches end-to-enddefining success aligning stakeholders developing compelling collateral and driving strategic execution that brings innovation to market.

• Build deep expertise across the social marketing and influencer marketing industries identifying emerging trends customer needs and growth opportunities that inform strategy and product direction.

• Monitor lead generation pipeline and customer acquisition for the Influencer Marketing business; identify opportunities to accelerate growth and strengthen retention.

• Track competitor updates and positioning to build a deep understanding of their offerings maintaining up-to-date intelligence that equips Sales and Customer Success with insights and talking points for customer meetings objection handling and differentiation.

• Lead cross-functional initiatives that help internal teams understand key product use cases and selling narrativesdriving awareness new customer sales and product expansion across the current Sprout customer base.

• Collaborate across Marketing Sales and Success to identify and fill marketing gaps driving and protecting revenue improving efficiency and creating stronger go-to-market launches both internally and externally.

• Influence product strategy by sharing market intelligence customer insights and competitive analysis that shape the roadmap and reinforce Sprouts leadership position.

What youll bring

Sprout Social is looking for a Product Marketer with exceptional communication skills a passion for learning and product knowledge and a desire to build new stories and strategies with us. Your skills are part creative part analytical and always centered around using qualitative and quantitative analysis to make data-informed decisions. You understand how to define KPIs and create plans to meet your goals. Youre comfortable working with ambiguity and shaping strategy in a high-growth environment.

Minimum qualifications:

• 6 years of experience in marketing growth partner or lifecycle marketing.

• 4 years of product marketing experience.

• Exceptional communication skills with cross-functional and external partners.

• Demonstrated success in driving go-to-market campaigns with strong project management skills.

• Ability to travel internationally as needed.

• Lead with AI: Research experiment and implement new technology and approaches from the rapidly evolving AI toolsetnot only to accelerate the work of the Product Marketing team but to transform how the team operates and delivers value to the business.

Preferred qualifications:

• Experience in influencer marketing.

• Strong storytelling and campaign-building skills with the ability to craft and refine joint narratives with partners.

• Previous experience in the software/SaaS industry.

How youll grow

Within 1 month youll plant your roots by:

• Completing two weeks of Sprout Social training to learn the ins and outs of our company and products.

• Attending Sales onboarding to understand how we position our solutions and value to customers.

• Developing a firm understanding of Sprouts brand positioning voice and key messages.

• Getting to know your fellow Product Marketers and meeting key stakeholders across Product Customer Marketing Brand Creative Sales and Customer Success.

• Soaking up knowledge from every team you interact withand asking lots of questions!

Within 3 months youll start hitting your stride by:

• Learning Marketing and Brand Creative processes and rituals (i.e. how we get work done) and executing campaigns effectively.

• Gaining familiarity with Sprouts product strategy development lifecycle and go-to-market framework.

• Becoming comfortable with Sprouts value propositions and customer personas.

• Understanding the social media management industry and competitive landscape.

• Planning and executing your first integrated product campaignfrom start to finish.

• Partnering closely with fellow Product Marketers to understand our platform end-to-end.

• Learning about Sales and Success segments and the nuances of different teams needs.

• Engaging daily with internal teamsincluding Product Marketing Sales Creative Account Management and Supportto extract insights and identify opportunities.

Within 6 months youll make a clear impact by:

• Continuing to strengthen cross-functional relationships and sharing insights across teams.

• Developing a strong understanding of customer needs and use cases that drive value.

• Building a close partnership with Product Management to identify key opportunities for strategic campaigns.

• Partnering with Revenue Enablement to develop content and training materials for Sales and Success.

• Collaborating with the Go-To-Market Product Marketing team to align roadmaps that drive awareness revenue and adoption.

Within 12 months youll make this role your own by:

• Deeply understanding customer needs use cases and how our platform and integrations deliver value.

• Identifying opportunities to close competitive gapsboth for internal enablement and product vision.

• Conducting market and customer research to complement insights gathered by Customer Marketing and Market Strategy informing lifecycle strategies.

• Refining product messaging and positioning for your owned product areas.

• Working proactively with the broader Product Marketing team to elevate the creativity and impact of our growth adoption and go-to-market strategies.

• Surprising us! Use your unique ideas and abilities to shape our team and marketing efforts in ways we havent even considered yet.

Of course the timeline above represents our ideal scenariothings may shift based on business needs and other projects or priorities may be added at your managers discretion.

Our Benefits Program

Were proud to regularly be recognized for our team product and culture. Our benefits program includes:

• Insurance and benefit options that are built for both individuals and families
• Progressive policies to support work/life balance like our flexible paid time off and parental leave program
• High-quality and well-maintained equipmentyour computer will never prevent you from doing your best
• Wellness initiatives to ensure both health and mental well-being of our team
• Ongoing education and development opportunities via our program and employee-led diversity equity and inclusion initiatives.
• Growing corporate social responsibility program that is driven by the involvement and passion of our team members
• Beautiful convenient and state-of-the-art offices in Chicagos Loop and downtown Seattle for those who prefer an office setting

Whenever possible Sprout wants to provide our team with the flexibility to work in the location that makes the most sense for them. Sprout maintains a remote workforce in many places in the United States. However we are not set up in all states so please look at the drop-down box in our application to see whether your state is listed. Few roles require an office setting. If your position requires a physical presence in a Sprout office it will be evident in the job listing and your offer letter.

Individual base pay is based on various factors including work location relevant experience and skills the responsibility of the role and job duties/ the United States we have two geographic pay zones. For this role our current base pay ranges for new hires are:

• Zone 1 (New York California Washington): Min $126280.00 Mid $157900.00 Max $189420.00 USD annually
• Zone 2 (All other US states): Min $Min $114800.00 Mid $143500.00 Max $172200.00 USD annually

The listed ranges represent the full earning potential in this position. Starting salaries for well-qualified new hires are typically around the midpoint of the range. These ranges were determined by a market-based compensation approach; we used data from trusted third-party compensation sources to set equitable consistent and competitive ranges. We also evaluate compensation bi-annually identify any changes in the market and make adjustments to our ranges and existing employee compensation as needed.

Base pay is only one element of an employees total compensation at Sprout. Every Sprout team member has an opportunity to receive restricted stock units (RSUs) under Sprouts equity plan. Employees (and their dependents) are covered by medical dental vision basic life accidental death and dismemberment insurance and Modern Health (a wellness benefit). Employees are able to enroll in Sprouts companys 401k plan in which Sprout will match 50% of your contributions up to 6% with a maximum contribution. Sprout offers Flexible Paid Time Off and ten paid holidays. We have outlined the various components to an employees full compensation package here to help you to understand our total rewards package.

Sprout Social is proud to be an Equal Opportunity Employer. We do not discriminate based on identity- race color religion national origin or ancestry sex (including sexual identity) age physical or mental disability pregnancy veteran or military status unfavorable discharge from military service genetic information sexual orientation marital status order of protection status citizenship status arrest record or expunged or sealed convictions or any other legally recognized protected basis under federal state or local law. Because Sprout Social is a federal contractor we affirmatively recruit individuals with a disability and protected veterans. Learn more about our commitment to diversity equity and inclusion in our latest DEI Report.

If you need a reasonable accommodation for any part of the employment process please contact us by email at and let us know the nature of your request and your contact information. Well do all we can to ensure youre set up for success during our interview process while upholding your privacy including requests for accommodation. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

For more information about our commitment to equal employment opportunity please click here (1) Equal Opportunity Employment Poster and (2) Sprout Socials Affirmative Action Statement.

Additionally Sprout Social participates in the E-Verify program in certain locations as required by law.

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