Career Area:
SalesJob Description:
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Job Description
As part of the newly created DACS Division this role of China India South Asia Area Manager leads a team of Digital Adoption Representatives (DARs) focused on accelerating the adoption of Caterpillars digital products for China India South Asia dealers. This role is pivotal in aligning digital strategies with dealer priorities gathering feedback to improve product offerings and developing a high-performing team of dealer facing digital reps.
Responsibilities
Strategic Leadership & Dealer Alignment
Responsible for driving digital transformation and product adoption for China India and South Asia
Establish alignment with dealer leaders on the Dealer Digital Roadmaps and ensure execution is in line with aligned digital priorities
Performance & Impact
Build and lead a team of high performing Digital Adoption Reps who serve as trusted advisor for dealer digital acceleration
Lead the alignment of digital goals and targets with dealer digital leaders. Collaborate with district teams Industry to ensure alignment and adoption goals and support dealer success
Monitor and report on adoption metrics and KPIs ensuring measurable impact on dealer engagement and customer success.
Product Feedback & VOC Integration
Proactively lead execution priorities by identifying areas of improvement and roadblocks to adoption and lead to resolution
Create a structured process to gather VOC/VOD to drive digital adoption.
Partner with Product Adoption Consultants (PACs) to ensure feedback is translated into actionable insights for product improvement and actions to drive digital adoption.
Team Development & Enablement
Develop and lead DARs ensuring they are equipped with the tools training and strategic guidance needed to succeed.
Drive onboarding and continuous learning initiatives including role-based enablement and modern training resources.
Foster a culture of collaboration accountability and regional expertise ensuring reps are deeply engaged with dealer digital teams
Key Skills
Customer Focus
Drives a customer centric culture and proactively reviews digital adoption from a customer lens. Drive deep understanding of customer needs and expectations
Link organizational objectives and priorities to customer needs and expectations
Drives strategic feedback and input into Cat & dealer digital roadmaps
Digital Products & Solutions Knowledge & Value
Drives focus on clearly communicating value of digital products and solutions to dealers and customers
Leads strategic discussions with dealers and the team with ability to connect the digital ecosystem and solutions
Ensures DARs and dealers are up to speed on current status product updates and upcoming features
Decision Making and Critical Thinking
Ability to accurately analyse situations and reach productive decisions based on informed judgment.
Drives clarity on Roles & Responsibilities within team and alignment with key stakeholders
Recognizes clarifies and ensure clear prioritization with the team
Identifies risks early and ensures effective mitigation plans are outlined and executed
Evaluate trade-offs and make informed decisions that balance short-term needs with long-term goals.
Effective Communication
Provides clear timely and actionable feedback
Accepts feedback openly and applies it to improve communication.
Delivers effective and impactful communication to address the ask and suited to the audience
Articulates own position with clarity and confidence. Shows respect for others perspectives.
Presents position clearly backed by logic and relevance
Influencing & Relationship Management
Ability to impact decisions behaviours and perceptions within and beyond your organization through strategic communication credibility and emotional intelligence
Build and maintain constructive collaborative relationships across diverse individuals teams and stakeholders
Resolve conflicts influence and maintain credibility across functions
Technical Expertise
Foundational understanding of relevant technologies and their applications
Actively pursues learning opportunities to maintain and enhance technical proficiency in support of excellence.
Shares real-world examples or case studies that illustrate technical problem-solving and innovation towards digital adoption & customer success
Shows initiative by seeking out and preparing for new technical assignments embracing challenges as opportunities for growth.
Additional Information:
Travel for this role is estimated at 40% within APD region .
There is no relocation and no Visa sponsorship.
Posting Dates:
October 30 2025 - November 13 2025Caterpillar is an Equal Opportunity Employer. Qualified applicants of any age are encouraged to apply
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Required Experience:
Manager
Caterpillar is the world’s leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial turbines and diesel-electric locomotives.