Customer Marketing Manager (6-month Parental Cover)

Were known for being a bit different that orange bank. But dont mistake that for casual. Were serious about helping our customers live their best lives and chase their dreams.

Were on a hunt for an experienced Customer Marketing Manager who comes from a solid go-to-market strategies background to join our Product and Customer Marketing team for a 6-month Parental Cover.

The Customer Marketing Manager plays a pivotal role in leading product-agnostic go-to-market strategies across the Retail Bank. This includes transforming customer insights and behavioural data into campaigns that drive customer action and commercial impact. The role involves defining target segments crafting messaging orchestrating multi-channel marketing activities and driving performance through data-driven optimisation. It requires close collaboration with cross-functional teams including Product Digital Brand and external agencies with a strong focus on creativity and compliance. The Customer Marketing Manager is also responsible for budget stewardship vendor management and ensuring campaigns deliver measurable results while maintaining a best-in-class customer experience.

Our ideal candidate is a strategic thinker and creative storyteller whos passionate about turning customer insights into impactful marketing campaigns. You thrive in fast-paced cross-functional environments confidently navigating complex stakeholder landscapes and balancing bold ideas with compliance. With a strong grasp of brand and product dynamics youll bring energy agility and a customer-first mindset to everything they docrafting campaigns that are not only effective but unmistakably ING.

Ready to make an impact

What youll do

• Turn insights into strategy by analysing customer needs market trends and competitor activity to drive highly targeted and impactful campaigns.
• Craft messaging and campaigns that translate product features into customer-first benefits partnering with creative teams to deliver on-brand assets.
• Orchestrate integrated go-to-market plans across owned earned and paid channels ensuring seamless customer journeys and timely launches.
• Drive performance and optimisation by setting KPIs running experiments and using data to refine campaigns and maximise ROI.
• Champion compliance and approvals by managing review processes substantiating claims and maintaining audit-ready documentation.
• Collaborate cross-functionally with Product Digital Brand and agencies to align strategies improve ways of working and deliver impactful outcomes.

What were looking for

• Strategic and creative marketer who can turn customer and market insights into compelling customer-first campaigns.
• Excellent collaborator and influencer with the ability to align cross-functional teams and manage diverse stakeholders.
• Data-driven decision maker skilled in using analytics experimentation and performance metrics to optimise marketing outcomes.
• Fluent in brand and product marketing with a knack for bringing personality and clarity to complex propositions.
• Agile and adaptable comfortable managing multiple projects in a fast-paced evolving environment.
• Proven experience in financial services marketing ideally with 5 years in integrated product marketing or agency roles.

Whats in it for you

• Discounted ING Health Insurance
• An additional Rest Day to support your wellbeing
• An IMPACT day to volunteer on approved sustainability activity

About Us

At ING were all about making life simpler and more rewarding - for the people who bank with us the team members who work with us and the communities were proud to support. Joining ING means stepping into an environment where your individuality isnt just welcomed - its celebrated. Weve built a culture thats fun inclusive and supportive giving you the freedom to be yourself so you can do your thing.

Whether youre taking ownership of exciting projects thinking outside the box or working with global colleagues youll find ING is the kind of place where growth isnt just a possibility; its a promise. As a WGEA Employer of Choice for Gender Equality and Family Inclusive workplace youll feel the difference in how we value and champion our people.

We make hiring decisions based on your skills capabilities and how you align with our values - not on ticking every box. So if youre interested but dont meet all the criteria we encourage you to apply. Were invested in fostering a diverse and inclusive workplace where everyone feels like they belong. Were your alliesin helping you do your thingduring the recruitment process so let us know if you require any support or adjustments when you apply. Let us know if youd like to chat with an LGBTQ Confidential contact.

Sound like your kind of vibe We cant wait to hear from you!

(One last note: We operate using a direct talent sourcing model so no agency introductions please.)

ING is Australias most recommended bank according to RFI Globals Consumer Atlas Survey JanuaryJune 2025 (n 29510) when compared to customers of the 10 largest ADIs operating in Australia.

Need more

Rachel Yuen

Applications close on 7th November 2025

Internal advert blurb:

Before you apply
Here at ING we consider employee development to be important and encourage existing employees to apply for suitable internal positions. It is expected that any employee applying for a vacant position would have been in their current role for a minimum of twelve (12) months before applying. This may be waived in special circumstances and after consultation with your manager

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