Brand Local Activation Manager

New York City, NY - USA

Monthly Salary: Not Disclosed

Posted on: 28 days ago

Vacancies: 1 Vacancy

Job Summary

At HelloFresh were at the heart of innovation and customer centricity. As our new Local Activation Manager youll be instrumental in driving both local brand awareness and unwavering active customer retention. This role is for a highly organized collaborative and hands-on marketer ready to execute local initiatives that truly resonate with communities and our customers. Youll operate at the intersection of strategic brand planning and on-the-ground execution with a direct impact on our brand expansion and customer loyalty. Youll report directly to the Marketing Director of HelloFresh US and work cross-functionally across marketing PR and data teams.

You will

Strategic Market Prioritization & Collaboration: Work closely with the Data Analytics team and Marketing Leadership to analyze market data identify and prioritize key areas for investment ensuring activation efforts align with broader strategic goals.
Boost Brand Awareness Locally: Lead the strategic and tactical execution of market-specific programs (e.g. events partnerships samplings) to significantly drive HelloFresh-US brand awareness and consideration within key hyperlocal communities.
Cross-Functional Strategy & Delivery: Partner with internal teams (e.g. Brand Strategy PR Creative) and external agencies to support the planning processfrom initial consumer insight generation to flawless campaign deliveryfor both national and city-specific initiatives.
Drive Customer Engagement & Retention: Be the key implementer for specialized activities and pilot programs (e.g. challenges raffles gifting) directed at active customers to directly enhance their experience build community and improve long-term retention rates in close collaboration with our Retention Sr Manager.
Measure Impact & Report Learnings: Develop and monitor key performance indicators (KPIs) and rigorously track analyze and report on the results of all local activations measuring the impact on brand lift and customer retention metrics to inform future strategies.

You have

Experience: 4-5 years in a fast-paced environment with a direct connection to marketing or events and a proven ability to manage multiple simultaneous local initiatives.
Bias for Action & Detail Orientation: You have a high drive to get things done. You possess a meticulous attention to detail and are not afraid of rolling up your sleeves to execute innovative high-quality activations and events.
Exceptional Project Management & Collaboration: Proven ability to manage complex projects end-to-end. You excel at collaborating with and influencing cross-functional teams and know how to effectively leverage agencies providing clear briefings and feedback for excellent output.
Customer-Centric & Insight-Driven: A strong understanding of the customer journey; you know how to start from a consumer insight to develop a relevant and effective campaign and approach problems with empathy to drive a better customer experience.

Youll get

401K company match that vests immediately upon participation
Generous PTO and flexible attendance policy
Comprehensive health and wellness benefits with options at $0 monthly effective first day of employment
Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh Green Chef Everyplate and Factor)
Access to Employee Resource Groups that are open to all employees including those pertaining to BIPOC women veterans parents and LGBTQ
Inclusive collaborative and dynamic work environment within a fast-paced mission-driven company that is disrupting the traditional food supply chain

This job description is intended to provide a general overview of the responsibilities. However the Company reserves the right to adjust modify or reassign work tasks and responsibilities as needed to meet changing business needs operational requirements or other factors.

New York Pay Range

$120000$135000 USD

Required Experience:

Manager

At HelloFresh were at the heart of innovation and customer centricity. As our new Local Activation Manager youll be instrumental in driving both local brand awareness and unwavering active customer retention. This role is for a highly organized collaborative and hands-on marketer ready to execute lo...