Demand Generation Manager

Amsterdam - Netherlands

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Company:Agriplace
Role:Demand Generation Manager
Location:Amsterdam
Language:English fluent (Dutch or German preferred)
WFH policy:Hybrid minimum 3 days per week in-office after onboarding
Industry:AgriTech / Compliance SaaS
Product:Data collection and processing tool for compliance in the agri-food supply chain
Size and functions of local team:12 sales staff across EU; marketing team includes Head of Marketing Content Marketer Website Specialist (growth/website focus) and two interns (events & design).Role description:

Own and execute the full demand gen strategy for lead acquisition and awareness.
Run and optimize LinkedIn & Google Ads campaigns (15K/month).
Track funnel KPIs CPL CPC MQL cost conversion rates.
Test iterate and optimize budgets for scalable growth.
Align messaging and creative with Marketing and Content teams.
Coach the Website/Growth Marketer on funnel optimization.
Manage HubSpot setup for attribution and lead tracking.

Unique about the company:

Recent Series A funding
Triple-digit YoY growth
Extremely low churn (1%)
Strong market pull due to upcoming EU regulatory changes (CS3D etc.)
200 customers highly sticky product
Check Glassdoor reviews!

Growth perspective (for the candidate in the role/company):

Opportunity to define and own the entire demand generation strategy in a Series A-stage SaaS company
Work directly with senior leadership and the Head of Marketing on commercial strategy
Stock participation (SARs) available for top performers

Must haves:

3 years of experience in B2B marketing (preferably experience in SaaS or similar motion)
Hands-on experience with LinkedIn Ads and Google Ads (min. 10K monthly budgets)
Strong understanding of funnel marketing CPL/CPC/MQL tracking and attribution
CRM experience (HubSpot)
Experience with Account-Based Marketing (ABM)

Nice to haves:

Experience in AgriTech sustainability or compliance-related industries
Fluency in Dutch or German

Salary range & secondary benefits:

6575K (up to 80K for an exceptional candidate)
SAR stock participation available for top candidate
Pension plan public transport card laptop
Relocation support if requiredthey sponser visa

Hiring process:

Intro call with Robert van den Eeckhout (Head of Marketing) 60 min
Case assignment & presentation with Robert and Nico (30 min presentation 30 min Q&A)
Culture fit interview with two team members
Offer

Required Experience:

Manager

Company:AgriplaceRole:Demand Generation ManagerLocation:AmsterdamLanguage:English fluent (Dutch or German preferred)WFH policy:Hybrid minimum 3 days per week in-office after onboardingIndustry:AgriTech / Compliance SaaSProduct:Data collection and processing tool for compliance in the agri-food supp...

Own and execute the full demand gen strategy for lead acquisition and awareness.
Run and optimize LinkedIn & Google Ads campaigns (15K/month).
Track funnel KPIs CPL CPC MQL cost conversion rates.
Test iterate and optimize budgets for scalable growth.
Align messaging and creative with Marketing and Content teams.
Coach the Website/Growth Marketer on funnel optimization.
Manage HubSpot setup for attribution and lead tracking.