Sr. Campaign Marketing Manager

About Us:

Automation Anywhere is the leader in Agentic Process Automation (APA) transforming how work gets done with AI-powered automation. Its APA system built on the industrys first Process Reasoning Engine (PRE) and specialized AI agents combines process discovery RPA end-to-end orchestration document processing and analyticsall delivered with enterprise-grade security and governance. Guided by its vision to fuel the future of work Automation Anywhere helps organizations worldwide boost productivity accelerate growth and unleash human potential.

Our opportunity

Join Automation Anywhere the leader in Agentic Process Automation (APA) and help shape the future of intelligent automation marketing. Were looking for a hands-on operationally minded Senior Campaign Manager to drive the execution of our B2B demand generation programsfrom webinars and emails to performance tracking and cross-team coordination.

Youll be the operational engine that keeps campaigns running seamlessly across brand digital product marketing and sales. You thrive in fast-paced environments bring order to complexity and know how to turn ideas into measurable results. If youre ready to build execute and optimize campaigns that fuel growth in a company redefining whats possible with APAthis role is for you.

Who youll report to:

This role reports to the Director of Campaigns & ABM

Location:

Remote role - ability to work within any U.S time zone

You will make an impact by being responsible for:

Campaign Execution

• Leading end-to-end webinar production including setup speaker coordination and live event management
• Writing email copy for demand generation and nurture programs
• Building and maintaining campaign dashboards reports and performance insights
• QA for all campaign elements to ensure flawless execution
• Managing the campaign calendar and communicating launch timelines to stakeholders

Cross-Functional Coordination

• Partnering with Marketing Operations to build campaigns with clear requirements and timelines
• Collaborating with Brand to secure creative assets and maintain consistency
• Aligning with Product Marketing on messaging and content
• Working with Digital on audience targeting and list segmentation
• Coordinating with SDRs for lead follow-up providing campaign context and assets
• Anticipating and flagging risks early to keep campaigns on track

Process Optimization

• Providing feedback on campaign execution to improve workflows and tracking
• Identifying gaps in data quality reporting and process efficiency
• Developing and document standardized checklists templates and best practices

Team Agility

• Jumping in where needed to ensure campaign deliverywhether building slides writing assets or troubleshooting
• Thriving in a fast-moving collaborative environment where flexibility and accountability are key
• Communicating proactively to keep stakeholders aligned and momentum strong when priorities shift

You will be a great fit if you have:

• Bachelors degree in Marketing Business or a related field
• 10 years of experience in B2B campaign execution demand generation or marketing operations
• Proven ability to manage global webinar programs including technical setup and live event logistics
• Strong copywriting skills for email marketing with a focus on conversion-driving messaging
• Working knowledge of marketing automation platforms and CRM systems (Salesforce preferred); able to analyze data and build performance reports
• Deep understanding of demand generation metrics audience segmentation and data quality impact on campaign performance
• Skilled at coordinating complex cross-functional projects and partnering with sales/SDR teams for effective lead follow-up
• Knowledge of email deliverability best practices and compliance standards (e.g. GDPR)
• Exceptionally organized detail-oriented and resourceful; able to operate independently in a fast-paced environment
• Experience in B2B SaaS or technology organizations preferred; familiarity with ABM strategies ZoomInfo Mutiny and analytics tools (e.g. Tableau) a plus

You excel in these key competencies:

• Execution Excellence: Operates with precision and accountability to deliver campaigns that drive measurable impactembodying the same efficiency and intelligence that define Agentic Process Automation (APA)
• Adaptability: Navigates change and ambiguity with confidence bringing structure clarity and forward momentum to complex initiatives
• Collaborative Communication: Builds trusted partnerships across teams proactively aligning stakeholders and keeping execution on track
• Operational Mindset: Thinks holistically about systems processes and dataunderstanding how each element contributes to performance and scalability
• Attention to Detail: Upholds the highest standards of quality and accuracy ensuring flawless execution across every campaign touchpoint

The base salary range for this position is $155000 to $170000 a year. The base salary ultimately offered is determined through a review of education industry experience training knowledge skills abilities of the applicant in alignment with market data and other factors. This position is also eligible for a discretionary bonus equity and a full range of medical and other benefits.

Ready to Revolutionize Work Join Us.

This is an opportunity to work with a global passionate team pioneering technology thats redefining the way people work everywhere. Join us and discover the many ways that you can have an impact achieve your potential and go be great.

Job Segment OR Key Words: SaaS Campaign Marketing Demand Generation Agentic Process Automation APA B2B Software Solutions

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Benefits and perks youll appreciate:

• Flexible work schedule / remote roles
• Unlimited Personal Time Off
• 12 holidays off per year
• 4 days volunteer time off per year
• Eligible for 4 company Achievement days off per year
• Variety of health care and well-being benefits
• Paid family/parental leave
• We are a designated Best Place to Work for 2 years in a row! Learn morehere
• Newsweeks Top 100 Most Loved Workplaces in America 2023 Learn morehere