Demand Generation Marketing Specialist
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Job Location:
Boston, NH - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
The Opportunity
At Flywire were looking for a Demand Generation Marketing Specialist to drive the creation and execution of high-impact marketing programs that accelerate demand enhance engagement and optimize lead acquisition for our growing Travel vertical. This leadership role will be key in shaping the strategy and execution of our demand generation efforts with a focus on delivering measurable pipeline growth.
Key Responsibilities:
- Execute on Demand Gen Campaigns: Manage the execution of demand generation programs across events digital channels and marketing partners ensuring alignment with our overall marketing strategy.
- Lead Nurturing & Pipeline Management: Partner with the Business Development team on seamless lead handoff processes and provide enablement and best practices for lead management.
- Event Management: Serve as the primary marketing contact for various event-related initiatives managing timelines deliverables and vendor communications. Collaborate cross-functionally to ensure seamless execution and partner with Sales to drive pipeline track performance and optimize event ROI
- Cross-Functional Collaboration: Work closely with Sales Client Success and Product teams to identify target segments tailor messaging and execute campaigns that engage and convert these audiences. Track and analyze key metrics to ensure continuous optimization of campaigns.
- Campaign Messaging & Content Creation: Create compelling results-driven campaign content including email landing pages webinars blog posts paid social ads and more. Align messaging with the companys go-to-market strategy to drive awareness and conversions.
- Demand Generation Calendar & Campaign Management: Oversee the planning setup execution and tracking of demand generation campaigns managing the demand gen calendar to ensure timely delivery and alignment across all marketing initiatives.
- Performance Optimization: Continuously analyze and improve campaign performance across various channels. Develop and implement strategies to maximize ROI and ensure KPIs are met or exceeded.
Qualifications :
What we are looking for
- 3-5 years of experience in Demand Generation on a Marketing team preferably with a B2B focus.
- Track record of generating or accelerating pipeline via events paid campaigns email nurture or ABM.
- Strong project management skills with the ability to manage multiple priorities deadlines and stakeholders simultaneously.
- Highly organized detail-oriented and proactive- able to take initiative and drive projects forward independently.
- Proven ability to execute effectively and collaborate with teams cross-functionally especially Sales.
- Experience with marketing automation tools (e.g. Marketo HubSpot) and CRM systems (e.g. Salesforce).
- Analytical mindset with a focus on optimizing campaigns for maximum ROI.
- Excellent communication skills with the ability to craft compelling messaging and content across different platforms.
Additional Information :
What We Offer:
- Competitive compensation including Restricted Stock Units
- Employee Stock Purchase Plan (ESPP)
- Flying Start - Our immersive Global Induction Program
- Work with brilliant people that will keep you on your toes learn more about their journeys by checking out #InsideFlywire on social media
- Dynamic & Global Team (we have been collaborating virtually for years!)
- Wellbeing Programs (Mental Health Wellness) with Global FlyMates
- Be a meaningful part in our success - every FlyMate makes an impact
- Competitive time off including FlyBetter Days to volunteer in a cause you believe in and Digital Disconnect Days!
- Great Talent & Development Programs
Submit today and get started!
We are excited to get to know you! Throughout our process you can expect to meet with different FlyMates including the Hiring Manager Peers on the team the VP of the department and a skills assessment. Your Talent Acquisition Partner will walk you through the steps and be your go-to person for any questions.
Flywire is an equal opportunity employer. With over 30 nationalities across 12 different offices and diversity and inclusion at the core of our people agenda we believe our FlyMates are our greatest asset and were excited to watch our unique culture evolve with each new hire.
Flywire is an equal opportunity employer.
#LI-remote
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
Flywire is a global payments enablement and software company, delivering high-stakes, high-value payments across the global education, healthcare, travel and B2B industries. Today, weve digitized payments for more than 4,000+ global clients in more than 140 currencies across 240 cou ... View more
