Global Shopper Marketing Manager
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Job Location:
Amsterdam - Netherlands
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Job Title
Global Shopper Marketing ManagerJob Description
Your challenge:
The Global Shopper Marketing Manager defines the shopper strategy and approach across touchpoints and channels and leads cross-category marketing deliverables in close partnership with the BPL and Range teams MarCom and Design to accelerate Omnichannel distribution and Shopper Conversion. The role ensures global shopper strategies are embedded in commercial plans and tailored to regional realities.
Your role:
Strategy & Planning
Develop and maintain a global shopper marketing strategy in alignment with brand and category priorities
Translate consumer insights into shopper-focused activation strategies that influence purchase decisions at the point of sale
Build omni-channel frameworks that integrate in-store digital and e-commerce shopper journeys
Global Shopper Marketing Toolbox
Design deliver and cascade global category toolboxes to Regions
Lead the development of cross-category planogram recommendations by channel
Define shopper-led brand executions (eg Touch & Feel End Gondola Displays Brand Demo kits)
Brief MarCom & Design on shopper assets beyond Key Visual
Support Range CMMs for NPI Toolboxes
Online Excellence Subject Matter Expert
Ensure best in class Omnichannel execution for Brand and key NPIs
Lead Amazon PDP briefing process WoW scope budget planning with agency (Molecular)
PDP process WoW changes & any other online content changes acrossOHC portfolio
Enable & Collaborate with Regions
Partner with Region and Zone Marketing teams to adapt global strategies to local market needs
Provide training best practices and performance frameworks to ensure effective rollout
Partner with MI&A and Commercial Analytics to measure shopper behavior and conversion
Category scope: Power Toothbrushes Brush Heads Power Interdental and B2C Whitening
Youre the right fit if:
You bring 5 years of relevant experience in Shopper and/or Consumer Marketing
Youre a shopper strategist who turns insights into powerful guidance for in-store and online activations
You thrive on connecting global strategy with local execution making toolkits work in reality
Youre a strong cross-functional collaborator fluent in the languages of marketing sales and retail
You have a commercial mindset and know how to build winning stories for retail partners
You love crafting shopper experiences across channels from shelf to emerging touchpoints
Fluent in English (written & verbal)
How we work together
We believe that we are better together than apart. For our office-based teams this means working in-person at least 3 days per week.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters and we wont stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
Learn more about our business.
Discover our rich and exciting history.
Learn more about our purpose.
If youre interested in this role and have many but not all of the experiences needed we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.
Required Experience:
Manager
Key Skills
- Bidding
- Integration
- Christmas Temporary
- ABB
- Elevator Maintenance
- Application Engineering
About Company
Philips has been revolutionizing lighting for over 125 years. We pioneered the world changing development of electric light and LED, and are now leading the way in intelligent lighting systems. Our deep understanding of how lighting positively affects people, enables us to deliver inn ... View more
