Regional Sales Manager
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Job Location:
Monthly Salary:
Posted on:
01-11-2025
Vacancies:
1 Vacancy
Job Summary
Job Purpose
The purpose of this job is to plan regional sales and business growth with the Zonal Head (Sales) and meet stated targets considering local variances and competitive dynamics. This role takes joint approval decisions with Risk counterpart as per approval matrix and partners with Risk Operations and Sales Governance teams to ensure portfolio health. It supports business profitability by identifying and addressing underperformance adopting/ proposing process improvements capitalizing on channel optimization opportunities etc. It serves as a point of escalation for specific cases/ exception handling and supports the removal of bottlenecks at the regional level. It also drives cross-selling across ABHFL and ABFSG products/ solutions in the region as per agreed zonal plans and unique client requirements.
Job Context & Major Challenges
Job Context/Job Challenges:
Part of the Aditya Birla Financial Service Group (ABFSG) Aditya Birla Housing Finance Limited (ABHFL) is registered with the National Housing Bank as a housing finance company under the National Housing Bank Act 1987. The company offers a complete range of housing finance solutions such as home loanshome improvement and home construction loansbalance transfer and top-up loansloans against property and construction the industry is dominated by five large groupsthere has been an emergence of newer entrants in niche segments like affordable housing and self-employed borrowers given the high potential in these increased focus by banksHFCs have been able to maintain their share in the mortgage market and has remained stable at 37% as on December 2015The ABHFL Sales organization works broadly with 3 customer segments-retail (individual) customers institutional customers (for retail and institutional loan consumers) and builders (for both retail tie-ups and construction finance)with a major share of the business coming from retail customers. Client segments can also be divided into Salaried and Self employed with both of these having very different preferences and needs. Providing housing finance (to buyers)Loan against PropertyCommercial Property PurchaseLease Rental Discounting and Construction Finance solutionsABHFL caters to a diverse range of customer segments through its various service offerings. Additionally being predominantly retail driven the business is characterized by high volume of loan transactions and customer a resultABHFL business performance is strongly impacted by people process and organizational efficienciesalongside core business drivers such as product/ solution quality channel and customer relationship management and risk management.
While unit of sizing up the business is its loan book size profitability and minimized delinquency are also key business objectives.
Higher cost of funding impacts profitability as well as competitiveness of loan rates that can be offered to institutional/ builder customers understanding and addressing complex business requirements via proactive relationship management and customized solution fitmentwhile ensuring compliance at all timesare important to gain competitive advantage in this RH (Sales)-ABHFL is responsible for driving regional sales operations in line with the strategy devised and agreed with the ZH (Sales)-ABHFLto achieve targeted book size profitability growth & customer service objectives via requisite business development client engagement and team mobilization initiatives.
Key Challenges
To co-create a regional/ state sales strategy (in consultation with the ZH (Sales)-ABHFL) that takes into account state-specific realities and challenges associated with being a new brand in a cluttered drive regional performance overcoming competitive pressures to grow market share and create book of desired stay up to date on the latest market and sector trends identifying opportunities/ challenges for the regional business to capitalize on/ prepare for and provide relevant inputs to the ZH as ensure credit quality and effective portfolio selection/ pre screening thereby minimizing potential ensure team motivation and engagement in a high pressure work environment and a competitive talent market
Enabling Skill Sets & Qualifications
Critical skill sets required to meet these challenges include business acumen strong team management and communication execution skills product-market understanding and operations integration & controlling & experience required to fulfil this profile are a postgraduate with minimum 8-10 yrs of total sales experience in the Banking/NBFC space of which at least recent 506 yrs experience should be in HFC sales.
Key Result Areas
| KRA (Accountabilities) (Max 1325 Characters) | Supporting Actions (Max 1325 Characters) | |
|---|---|---|
| KRA1 | Regional Sales Strategy | Work with ZH (Sales) - ABHFL on devising the regional business strategy and operations plan considering product-environmental factors competitive forces and sector-specific trends Ensure cascade of strategy and plans to the team down the line for effective execution and alignment Ensure branch planning and operations (resourcing productivity compliance etc.) in line with regional strategy Provide inputs for effective sales incentive/ payout scheme design considering state level factors business practices/ normsetc. Track industry and market developments scanning the market and its competitive offerings on a periodic basis; report on and direct teams basis emerging trends and business opportunities Work with Construction Finance Team on building business volumes for the same till the time a dedicated team is instated |
| KRA2 | Business Growth & Customer Acquisition/ Engagement | Identify business growth opportunities at a regional level drive expansion and new customer acquisition strategies (identifying potential prospect hubs advising on channel mix etc.) to create a book of targeted size Plan and drive efforts towards achieving stated business targets intervening as required on critical/ complex transactions Communicate regional objectives and allocate targets to team members appropriately Track cases in the complaint tracker/ escalations received liaising with relevant stakeholders as required to drive satisfactory closure Deploy efforts/ initiatives in consultation with ZH (Sales)- ABHFL arising from customer satisfaction survey and resulting NPS (Net Promoter Score) targeting identified focus areas Design and deploy relevant solutions and schemes to drive sales and enhance profitability ensuring dual focus on sales expansion (product mix channel expansion etc.) as well as cost optimization (product optimization channel optimization budget adherence team productivity etc.) Proactively manage key account relationships in the region across customers distributors and major distributors Analyze and review periodic regional MIS reports for disbursements profitability NPAs market expansion etc. and communicate to ZH (Sales) - ABHFL as well as down the line |
| KRA3 | Operational Effectiveness | Drive adoption of efficient business processes/ operations across the Customer Lifecycle (Sourcing Approval Servicing Collections) Manage distribution in the region across developers DSAs Arrangers IPCs Connectors and through direct teams corporate channels Drive process efficiencies and faster TATs through strong relationships with stakeholders across processes and functions (Risk Operations Sales Governance) and efficient operations Drive a high-performance culture by reinforcing focus on sales growth objectives effective client engagement monitoring sales operations and productivity metrics and providing support and guidance as required Drive the implementation of improved processes and best practices in order to enhance operational effectiveness productivity and overall business impact |
| KRA4 | Cross-Selling across ABFSG products | Drive activities and initiatives in the team as per Cross-Selling strategy agreed with ZH (Sales) - ABHFL Drive alignment to the adopted Cross-Selling strategy by supporting teams down the line with requisite communications training guidance etc. as required |
| KRA5 | Team and Internal Stakeholder Management | Guide and develop team members to facilitate better client engagement customer acquisition and more efficient business operations helping them achieve superior performance standards via regular reviews joint visits etc. Nominate teams for relevant technical and behavioral trainings/ seminars and work on self development initiatives Proactively build and maintain relationships with key internal stakeholders for smooth cross-functional coordination and alignment towards achievement of business objectives Conduct/ ensure relevant engagement and training programs to develop teams and ensure motivation and retention of key talent |
| KRA6 | Portfolio & Risk Management | Work with the Risk Operations and Sales Governance teams counterparts to ensure mutual alignment on and adherence to risk management and control mechanisms Support risk and review process in the region through robust appraisals as part of the credit approval process and by reviewing the loan sanctioning disbursement process and documentation to ensure controlled operations Review financial risk via analysis of regional operations MIS and Data Analytics reports Drive compliant Sales Operations and sound risk management via partnership with Risk Operations and Sales Governance teams and proactive communication and guidance; drive timely PDD closures and collections As part of Relationship Maintenance with institutional customers review reports on client accounts business performance etc. and liaise with Risk while guiding team on delinquency cases Train and guide the team for alignment with adopted early alert strategies to reduce NPA risks and losses Review and report systematic MIS on NPAs and credit trends and proactively identify risks to maintain portfolio quality and liaise with customers risk team and other internal stakeholders as required |
Required Experience:
Manager
Key Skills
- Sales Experience
- Direct Sales
- Management Experience
- Territory Management
- Hospice Care
- Home Care
- Salesforce
- Outside Sales
- Sales Management
- CRM Software
- Enterprise Sales
- negotiation
About Company
Discover a world of financial solutions at Aditya Birla Capital – your trusted partner for investments, insurance, loans, and a wide range of financial services in India.
