NESN/SNP is seeking a dynamic forward-thinking Social Media Manager to lead and evolve our approach to social media strategy across this role the social media manager will be responsible for developing and executing compelling data-driven content plans that grow NESN/SNPs digital presence deepen fan engagement and amplify NESN/SNPs brand. The person in this role will collaborate across departments and manage a team of social content producers to ensure timely relevant and high-performing content that resonates with our sports-driven audience and amplifies regional pride.
Essential Duties & Responsibilities:
- Lead the development of a comprehensive social media strategy aligned with NESN/SNPs business goals and audience behaviors.
- Identify and act on platform-specific trends innovations and best practice to ensure NESN/SNP remains competitive and culturally relevant.
- Oversee planning production and publishing of social content across platforms including Instagram TikTok YouTube Facebook X Threads and emerging channels.
- Collaborate with content producers talent and creative services to create compelling on-brand and sharable video and custom graphics.
- Engage with NESN/SNPs audience through thoughtful community management and fan interaction driving positive sentiment and brand affinity.
- Analyze and report on social media performance using native and third-party tools (Sprout Social).
- Use data insights to continuously optimize content strategies and deliver growth in key performance metrics.
- Oversee tagging and content organization for accurate campaign tracking and performance reporting.
- Manage and mentor a team of social media producers ensuring alignment on tone and execution.
- Balance team leadership with hands-on execution this role requires both strategic oversight and regular in-platform content creation.
- Work cross-functionally with Programming Content Sales and Marketing teams to promote key initiatives.
- Collaborate and communicate with external stakeholders including the Red Sox Bruins Pirates and Penguins social teams on shared content and real-time coverage of games and team events.
- Spearhead new content ideas that resonate with existing followers and attract target audiences.
- Contribute to audience development strategies focusing on engaging younger demographics.
We believe in the potential within every individual. If youre passionate about this role we encourage you to apply even if you do not meet all of the requirements that are listed within this job description.
Qualifications:
- 4-6 years prior social media management experience for a brand publisher media company or sports organization.
- Strong leadership skills with prior experience managing or mentoring a team.
- Proven ability to grow social audiences through creative content and community engagement.
- Hands-on content creator who isnt afraid to post edit and engage daily especially during live games or breaking news.
- Deep understanding of major and emerging social platforms algorithms and social-first content formats.
- Exceptional writing captioning and storytelling skills tailored to different platforms and audiences.
- Proficiency with social media tools like Sprout Social and video/photo editing through the Adobe Creative Suite.
- Excellent time management and the ability to prioritize and juggle multiple initiatives in a fast-paced environment.
- Team player with a get-it-done mentality and a positive attitude. Youre collaborative self-motivated and dont shy away from rolling up your sleeves.
- A deep love of sports and understanding of the New England and Pittsburgh sports scenes are a big plus.
The expected salary range for this position is $77000 to $90000 annually. The final offer will be determined by a variety of factors including the candidates experience knowledge skills and internal equity.
We believe that when team members feel supported they are more engaged productive and innovative. If youre looking for a workplace that celebrates people and their personal and professional growth youve come to the right place.
Some of the benefits we provide include:
- Medical and Dental plans which are currently funded by NESN at approximately 85%
- Pre-Tax HSA FSA and Dependent Care Account
- 401(k) plan with employer match of 100% up to the first 6% of compensation 3% contribution through Safe Harbor and discretionary profit sharing of up to 6%.
- Life Insurance AD&D Short and Long-Term Disability which are currently 100% funded by NESN
- Paid parental leave
- Time Off Benefits - Eligible NESN Employees accrue Paid Time Off equaling 160 hours or 20 days for the full year
- Team Store Discounts - Employees will receive a discount of 50% at the Red Sox Team Store and 25% off at the Bruins Pro Shop with a valid NESN Employee ID
- Paid Volunteerism - NESN provides eligible employees with up to 24 hours (3 days) of paid time to participate in NESN Connects events.
- Tuition Reimbursement - NESN provides a generous Tuition Reimbursement Program to assist employees who aspire to further their education to learn & grow within their careers.
- MBTA Reimbursement - Eligible employees may be reimbursed up to $100 per month for the use of Mass Transit if it is their primary mode of transportation to & from work
- Travel Assistance & ID Theft Protection
- Estate Guidance - The Hartford helps employees protect their familys future by creating a customized and legally binding will online using a simple but comprehensive online questionnaire.
- Additional Perks & Employee Discounts - As a NESN employee you are eligible for other discounts & perks such as pet insurance tickets travel dry cleaning mobile phones and much more!
Who We Are
NESN (New England Sports Network) is owned by Fenway Sports Group which also owns the Boston Red Sox and Pittsburgh Penguins among other holdings and Delaware North owners of the Boston Bruins. NESN is delivered throughout the six-state New England region and nationally as NESN National. The definitive source for New England sports programming NESN consistently has been one of the top-rated regional sports networks in the country with a reputation for innovative and award-winning production of sports events and specials.
As of 2023 NESN manages SportsNet Pittsburgh a newly branded regional sports network that televises Pittsburgh Penguins and Pirates games as well as local college sports original content and more in PA WV and portions of MD OH and NY.
Our professional environment is passionate adaptable creative and filled with aspiring individuals who are driven to grow with our company. Our core values are at the heart of who we are. We have a spontaneous and vibrant culture and we truly believe in team spirit and collaboration.
NESN is an Equal Opportunity Employer (EOE) committed to fostering a diverse inclusive and equitable workplace. We prohibit discrimination and harassment of any kind. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity or expression pregnancy national origin age disability status protected veteran status or any other characteristic protected by federal state or local law.
NESN is dedicated to providing reasonable accommodations to qualified job applicants with disabilities. If you need an accommodation to participate in the application or interview process please contact our HR team ator .
NESN participates in the E-Verify program a service of the Department of Homeland Security (DHS) and Social Security Administration (SSA) to confirm the employment eligibility of all newly hired employees. All offers of employment are conditioned upon successful completion of the E-Verify process. Learn more at.