Sr Digital Advertising Consultant

Rockville, MD - USA

Yearly Salary: USD 50900 - 72850

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Job Description:

The Senior Digital Advertising Consultant manages advertising campaigns for automotive dealer clients and serves as a trusted advisor on digital strategy. This role is responsible for the strategic execution of campaigns across Search Engine Marketing Display Social and Video Advertising channels. The Senior Consultant provides consultative reviews of client performance delivers actionable insights and collaborates with internal teams to ensure accounts achieve retention budget and performance goals.
In addition to campaign management the Senior Consultant plays a key role in mentoring and developing Specialists and Consultants within the team. This includes providing guidance on best practices supporting skill development and fostering a collaborative environment that promotes continuous learning and growth. This is a full-time remote position.

Essential Functions:

Manage accounts through the life-cycle starting with on-boarding to regular day to day account management
Respond promptly to client and internal requests within service-level agreements
Maintain a client retention rate that meets or exceeds company expectations
Act as a consultant by understanding each clients core goals and aligning advertising strategies accordingly
Plan advertising strategy on a monthly and quarterly basis with clients
Execute track and present the results of key digital initiatives
Identify opportunities to expand and enhance client advertising portfolios
Ensure all accounts stay within defined budgets and meet client performance goals
Regularly optimize campaigns based on company best practices and industry standards
Deploy A/B testing and conversion rate optimization tactics to drive account improvement
Partner with supervisors and managers to meet overall department performance targets
Collaborate directly with specialists and fellow account team members on client strategies deliverables and account performance
Recognize and proactively take opportunities to share knowledge and serve as a digital advertising SME for our team and other teams at DealerOn.

Required Skills/Experience:

Bachelors Degree or equivalent experience
Strong attention to detail with excellent communication skills both written and verbal
Proficiency with Google Ads Microsoft Ads Facebook Ads and Google Analytics
Skilled in Excel Microsoft Word and Outlook
4 Years Experience managing digital campaigns
2 Years Customer Service Experience
Proven ability to manage and optimize accounts with large budgets
Prior experience with digital marketing agencies
Prior experience with ads management software such as Kenshoo Marin Doubleclick Fluency
Experience managing complex client relationships with confidence

Preferred Skills/Experience:

Google Analytics Certification
Google Ads and Microsoft Ads Certifications
Experience as a PPC analyst
Project management experience
Automotive marketing / automotive internet sales experience

#LI-Remote

The targeted salary range for this position is $50900 - $72850.

The posted salary range for this position may be adjusted based on job-related factors permitted by law such as experience and training; internal pay equity; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions.

This position is open to US residents only.

About Us:

We are an online marketing company providing website and agency services to automotive dealerships across North and South America. We are known for our cutting-edge products that streamline the car buying process and provide an experience both shoppers and dealers love. Our business model is working: we were recognized on the Inc. 5000 list of fastest growing companies six years in a row expanding to over 30 manufacturer relationship and over 5000 dealer partners. We are proud of what our company has done and its all due to the talented and diverse team weve been lucky enough to assemble.

Perks and Benefits:

Aside from the awesome people you will get to interact with on a daily basis we offer a number of benefits including:

Medical dental and vision insurance
Company matched 401K plan
Flexible PTO Sick Leave
6 weeks paid Parental Leave
8 Paid National Holidays
Company-paid basic Life Insurance
Voluntary supplemental Life Insurance
Voluntary long-term/short-term disability insurance
Voluntary Pet Insurance
Optional Healthcare/Dependent Care FSA Account

DealerOn is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We also participate in E-Verify (for more information click here: E-Verify Participation and Right to Work). A successful candidate must pass a background check as a condition of joining the team.

Required Experience:

Senior IC

Job Description:The Senior Digital Advertising Consultant manages advertising campaigns for automotive dealer clients and serves as a trusted advisor on digital strategy. This role is responsible for the strategic execution of campaigns across Search Engine Marketing Display Social and Video Adverti...

Manage accounts through the life-cycle starting with on-boarding to regular day to day account management
Respond promptly to client and internal requests within service-level agreements
Maintain a client retention rate that meets or exceeds company expectations
Act as a consultant by understanding each clients core goals and aligning advertising strategies accordingly
Plan advertising strategy on a monthly and quarterly basis with clients
Execute track and present the results of key digital initiatives
Identify opportunities to expand and enhance client advertising portfolios
Ensure all accounts stay within defined budgets and meet client performance goals
Regularly optimize campaigns based on company best practices and industry standards
Deploy A/B testing and conversion rate optimization tactics to drive account improvement
Partner with supervisors and managers to meet overall department performance targets
Collaborate directly with specialists and fellow account team members on client strategies deliverables and account performance
Recognize and proactively take opportunities to share knowledge and serve as a digital advertising SME for our team and other teams at DealerOn.

Required Skills/Experience:

Bachelors Degree or equivalent experience
Strong attention to detail with excellent communication skills both written and verbal
Proficiency with Google Ads Microsoft Ads Facebook Ads and Google Analytics
Skilled in Excel Microsoft Word and Outlook
4 Years Experience managing digital campaigns
2 Years Customer Service Experience
Proven ability to manage and optimize accounts with large budgets
Prior experience with digital marketing agencies
Prior experience with ads management software such as Kenshoo Marin Doubleclick Fluency
Experience managing complex client relationships with confidence